habib metro badlo bartao

With Independence Day approaching, there are a lot of socially relevant messages in the form of commercials and promotional campaigns that have been released.

While all aim to evoke patriotism in us, some manage to stand out and create a much greater impact. Synergy Dentsu’s latest campaign for HABIBMETRO is one such example.

The message is simple and easily understood by all, however, not many seem to implement it.

A country is only as good or as bad as the people residing in it since the state of a country reflects the affairs of its citizens.

Despite knowing that, it’s sad to see that Pakistanis have a history of dumping responsibilities and pointing fingers when faced with civic issues.

Synergy Dentsu’s latest campaign for Habib Metro presents the concept of ‘Badlo Bartao’ which means that we as individuals have a responsibility too. Instead of blaming everything on the system, we must change our mindset and take charge.

We’re free to take actions for the betterment of the country and there’s absolutely no one who is stopping us. The truth is that we’ve gotten used to whine about things that we have the power to change and that is a problem.

To promote the idea, a fresh generation was chosen from different educational and rehabilitation institutions to be cast in the film. As the country turns a year older, their chants chime as the sound of hope.

We are a free nation; free to do everything.

Social Media Reactions

Here are a few social media reactions:

We’re Pakistanis all year round!

Badlainge ham tou badlega Pakistan, tou ao #BadloBartao”

The concept to include differently-abled has become an instant winner!

Every action matters!

Isn’t it a brilliant campaign? Our freedom and patriotism are not limited to one day. We are free 365 days a year to initiate the change we wish to see in Pakistan.

What is more interesting is that every child in the video comes from a special organization that has helped build a united Pakistan. Moreover, HABIBMETRO is a strong supporter of the organizations giving a helping hand to those who deserve it.

Watch the Full Video Below:

So what are you going to do to make Pakistan a better place? Comment and let us know.


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