In a significant development, Google’s Search Generative Experience (SGE) is introducing new and powerful tools that allow users to create images and written drafts directly from search queries. This innovation follows Microsoft’s March release of image generation capabilities through Bing Chat, which is powered by OpenAI’s DALL-E model.
How it Works
For those who have opted into Google’s Search Labs program, accessing these new features is quite simple. Users can input their search query into the Google search bar as they normally would. Once the query is entered, the SGE will utilize the Imagen family of AI models to generate a series of images based on the query. Users can then select from these generated images. The process is user-friendly and promises to add a new dimension to the search experience.
To demonstrate the image generation feature, Google provided a GIF showcasing the tool in action. In the example, a query for “draw an image of a capybara wearing a chef’s hat and cooking breakfast” produced a whimsical image. Importantly, users can also refine their queries to influence the images generated, adding an element of personalization and creativity to the process.
Integration with Google Images
The integration of AI-generated images extends to Google Images, where users may come across a prompt encouraging them to generate images based on their query. These images will be conveniently displayed in a sidebar, streamlining the image search experience.
Responsible Use and Limitations
In a blog post, Hema Budaraju from Google emphasized the company’s commitment to responsible image generation. The tool will not create images that violate Google’s prohibited use policy for generative AI. This policy aims to prevent misuse, such as generating inappropriate or offensive content.
Furthermore, every image generated through SGE will include metadata labels and embedded watermarking to indicate that they were created by AI. During the initial stage, Google is restricting the tool from generating photorealistic faces or any content involving notable individuals. While Google hasn’t definitively confirmed whether these restrictions will evolve in the future, they are clearly taking a cautious approach to avoid potential misuse.
Additionally, image generation will be limited to users aged 18 or older, ensuring responsible and age-appropriate usage.
Generating Written Drafts
In addition to image generation, Google is expanding the capabilities of SGE to include the creation of written drafts directly from the search bar. Users can input their query, and Google will generate a draft with options for length and tone. These drafts can then be exported to Google Docs or Gmail, streamlining the content creation process.
Google’s addition of image and draft generation tools to its Search Generative Experience represents a significant step forward in enhancing the search and content creation experience for its users. While the tool continues to evolve, these features offer new and exciting possibilities for users seeking more creative and efficient ways to interact with search results.