In Pakistan’s Karachi on April 26, 2023, Google announced today that it has created the first-ever App Growth Lab in Pakistan, after the opening of the Game Growth Lab in Pakistan last year. The latter is a four-month initiative aimed at locating high-potential app creators, studios, and enterprises who want to expand and accelerate their operations. Google has pledged to support the local and international expansion of Pakistan’s app market with the launch.
The program will give app developers the opportunity to learn from Google professionals in fields including Advertising, AdMob, Firebase, gTech, and Play as well as Industry leaders through rigorous instruction and support phases.
Farhan S. Qureshi, Google’s Regional Director for Pakistan, Bangladesh, and Sri Lanka, said, “Today, we are proud to announce the launch of App Growth Lab to support up-and-coming local developers and help them expand their offerings to an international audience. The project demonstrates Google’s dedication to supporting the sustainable growth of the developer ecosystem in the country. Through our ongoing efforts, we hope to support Pakistani developers in their pursuit of creating great applications for the world.”
The App Growth Lab program is structured around four fundamental principles, which include:
- Build: Discover the worldwide potential for apps and games in order to establish a comprehensive strategy for your business, utilizing various tactics.
- Develop: Adopt a user-centered approach to app and game development, and take advantage of top-notch technology to ensure your app is geared towards long-term success.
- Launch: Learn techniques to succeed during the launch phase, set up monetization models, and utilize Google’s tools for data in order to achieve quantifiable growth.
- Scale: Gain knowledge on how to expand your app to a global audience by utilizing diversification strategies across multiple platforms and markets.
Saad Hameed, CEO of Game District, shared, “The Gaming Growth Lab Pakistan 2022 was indeed one of the most insightful programs that we have attended so far in Game District. We have learned a lot of information covering all the domains of the mobile gaming industry, from basics to advance. We have optimized our games’ performance by implementing all the intuitive knowledge that we learned from this program.”
The program will commence in June and run for four months. Interested organizations, app, and development studios may apply till May 22, 2023. For more information, visit goo.gle/agl2023_pk
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