Egypt’s tourism sector has been making headlines worldwide on the efforts it’s taking to strengthen its competitiveness in line with international standards.

Isobar, a global digital agency part of Dentsu Aegis Network has been chosen as the digital agency of record for the Egyptian Tourism Promotion Board (ETPB).

The agency has 6,500 digital experts in 85 locations across 45 markets in America, EMEA, and APAC, who produce experience-led changes, powered by creativity through service offering.

To strengthen it further and promote tourism to Egypt, Isobar, the digital agency will be handling digital strength and brand loyalty via a bespoke international social, content, experiential and digital media strategy across seventeen chief markets including the GCC, China, Japan, Germany, Italy, France, Spain, Sweden, Czech Republic, Poland, Russia, Ukraine, Kazakhstan, India, USA, and the UK.


Operating in partnership with ETPB, Isobar will, in addition, incite tourism increase by presenting personalized, seamless and memorable experiences that drive engagement, transaction, and loyalty.

Isobar will adopt a data-driven strategy to create, distribute, measure and optimise content tailored to local audiences that showcases the beauty, hospitality, and adventure to be found in Egypt.

To increase engagement with ETPB’s aimed audience, Isobar will leverage the power of data to deliver actionable insights across all relevant digital channels and touchpoints.

M1 Panel, Dentsu Aegis’ proprietary global consumer research, reveals the usage of specific communication channels and how they influence a customer’s decision making. It also covers extensive data on demographics, lifestyle habits, and daily routines.

H.E. Dr. Rania Al-Mashat, Egypt’s Minister of Tourism: “The diversification of marketing and media platforms, a key pillar of the Egypt—Tourism Reform Program, contributes to the changing narrative of the sector. The combined appeal of the beauty of Egypt and the warmth of our people is the foundation of the significant growth in our country’s tourism.”

Ziad Ghorayeb, Regional Managing Director of Isobar MENA, said: “We are extremely proud to partner with Egypt Tourism on their social content, experiential and digital media assignment around the globe. The use of unconventional, forward-thinking marketing is a vital theme in the Egypt Tourism Reform Program, and we are excited to be collaborating with ETPB to deliver this. Travelers today demand seamless end-to-end experiences, seeking content that inspires them and experiences that provide motivation to travel based on a desire for social connections, adventure, and spontaneity. We look forward to working together to capture the hearts and minds of the world’s explorers looking for their next journey.”

Stay tuned to Brandsynario for more news and updates.