J. was established in 2002 and has expanded over the world with 20+ international outlets across US, UK, Australia, Canada, New Zealand, South Africa, Saudi Arabia, UAE and Qatar, while having a network of 100+ outlets across Pakistan.

Having an array of popular stars on-board in the past, J. is now proud to launch its two new fragrances: Warrior (Savasci) and Defender, in collaboration with the famous stars starring in the popular Turkish drama series in Pakistan, Cengiz Coşkun and Nurettin Sönmez, whose famously portrayed characters embody the names of the fragrances respectively. The magnitude of this launch makes it Pakistan’s biggest fragrance launch of the year.

“J. partnering with Cengiz Coşkun and Nurettin Sönmez as brand ambassadors for its new fragrance launch will be a big step in further improving the relationship between Pakistan and Turkey’’ says Ahmed Ali, Head of Marketing; J. Fragrances and Cosmetics.

The launch of these two fragrances, Warrior (Savasci) for Cengiz Coskun and Defender for Nurettin Sonmez by J., kicked off by making a massive buzz on all social media platforms across Pakistan, leaving the audience awe-struck with the jaw-dropping posts and teasers, posted by the Turkish stars themselves, followed by a full-throttle 360 launch of the DVC.

The launch of the aforementioned fragrances became talk of the town on social media not just because of the collaboration with Turkish stars, but also for its high-end DVC production which set the bar high for all the other brands in Pakistan.

The launch of these new exclusive fragrances also marked J. Fragrances’ first-ever pre-booking trial, which proved to be a huge milestone for the brand from a marketing perspective.

Both the fragrances are bound to set a new benchmark for traditional pour homme fragrances. Warrior (Savasci) for Cengiz Coskun by J. is an intense oriental musky fragrance, while Defender for Nurettin Sonmez by J. is a fougere that brings together cardamom, bergamot & violet leaf at the top. What also makes these fragrances stand apart, is the top-notch and luxurious look of the bottles, which reflects the premium persona of the fragrance range.

‘’J. Fragrances has once again won over millions of fans across the globe by launching two new innovative fragrances which is an addition to our already existing wide collection of exquisite Fragrances’’- Ahmed Ali, Head of Marketing   J. Fragrances and Cosmetics.