Brands, it is time to change your tactics,
No more forcing or begging your followers to boost your presence because if that’s what you are planning to do, you are surely going to face a setback from Facebook.
Businesses usually follow strategies that encourages their followers to increase their likes and boost their online presence.
Facebook is now planning to take a step to stop this from happening!
According to a statement released by Facebook on Monday, their new step is to clamp down the ‘engagement bait’ throughout the social media platform this week.
If Facebook finds any page asking their followers to like, comment, share, or perform similar actions on their shared content to boost their presence and reach, it will ‘penalize’ them.
This will be done through ‘demoting’ the posts that follow such tactics.
“To help us foster more authentic engagement, teams at Facebook have reviewed and categorized hundreds of thousands of posts to inform a machine learning model that can detect different types of engagement bait,” said Henry Silverman and Lin Huang – the Operations Integrity Specialist and Engineer at Facebook.
They further added:
“Posts that use this tactic will be shown less in News Feed.”
Increased user engagement is great for Facebook pages – whether they are owned by individuals, establishments, or businesses. Not only their online presence is enhances, their social network also expands. As a result, they experience better sales and exposure through improved marketing capacity.
But using tactics, which forces the user to take certain actions for undesirable content can kill the whole purpose of authentic Facebook marketing.
It clogs up the News Feed and make it less effective.
Since Facebook has already identified this problem, they are set to take a step for it.
It can be said that the move is actually inspired by the algorithm changes implemented by Google to improve its search results to help users find only valuable content.
This is bad news for most but great for others who could not help their marketing capacity through natural means. The ‘stricter demotions’ step by Facebook will help address and fix this issue.
At the same time, the company also confirmed that the screening will be done individually and will not affect posts that encourage fundraising efforts, people looking for tips, or posts about missing child. Such posts will get the engagement they need without any demotion.
Stay tuned to Brandsynario for more updates.
Contributed by: Mahi Afaq