English Biscuit Manufacturers (EBM) took part in the Gulfood Expo 2023 with a stunning pavilion that attracted both foreign visitors and potential customers, piqued their interest, and left them wanting to know more about the company’s brands and their intentions to enter overseas markets. This year, EBM debuted their creams portfolio in the Middle East, which included its two most successful brands, RIO and Sandwich.

The commitment of EBM to continue investing in R&D to bring consumers cutting-edge products is consistent with the company’s goal of nourishing lives. EBM holds events like Gulfood in high respect since they enable the company to expand significantly in the global market.

Speaking on the occasion, the Managing Director and CEO of EBM, Dr. Zeelaf Munir, said: “We are thrilled to be here once again and are grateful for the opportunity provided to us by Gulfood to showcase Pakistan’s capability when it comes to producing baked goods. Despite the economic challenges faced during these tough times, we have been able to strengthen our position as a market leader. We remain fully committed to providing healthy and nutritious baked delights to our consumers in Pakistan and beyond.”

Executive Director at EBM, Shahzain Munir said: “The feedback from the international community has been very encouraging. We are very pleased with how they displayed a willingness to learn more about our brands and our future plans. The reason behind EBM’s expanded footprint is the result of the immense hard work of over five years. The exploration of opportunities to expand our international business remains one of our key priorities, as we will be able to contribute towards the growth of Pakistan’s exports as a company, which is the need of the hour in the current times.”

EBM takes great delight in exporting its goods to the United States, the United Kingdom, Canada, Europe, the Middle East, and Africa. EBM has a solid presence in more than 30 countries. It continues to dominate the market and be at the fore of the FMCG sector’s ongoing evolution. In order to fulfil its mission of nourishing lives, hearts, and communities, EBM plans to continue offering products that are high in quality and nutrition.