master moltyfoam sues diamond supreme foam

We’ve often witnessed brand wars through advertising campaigns and found them to be really creative and entertaining.

One such example is Burger King vs McDonald’s where the clown often gets mocked by the King and vice versa.

Coke and Pepsi have also used this similar strategy and so have other tea and beverage companies. The latest to follow the trend was Diamond Supreme Foam.

In a recent TVC featuring Mehwish Hayat and Ali Zafar, Diamond Industries shows how a wife gets upset with her husband for ordering a mattress online instead of going for the safe and reliable “Papa Jaani recommended mattress”.

By using the term “Papa Jaani” which is synonymous with Master’s Molty Foam, Diamond Industries attacked their rivals without even mentioning the brand.

The casual banter was not taken casually by the rivals and led to a legal battle.

Master Enterprises initiated a legal proceeding by filing a lawsuit in the Intellectual Property Tribunal.

Master Molty Foam won the defamation case against Diamond Industries Ltd. (Diamond Foam) and banned them from running the campaign.

Pakistan Electronic Media Regulatory Authority, through a warning, has directed all satellite television licensees to comply with the orders of the Intellectual Property Tribunal (Lahore), which restrained Diamond Industries from using the Master Enterprises’ registered trademark “Papa Jaani”.

Here’s what Twitter has to say about the brand war:

What are your thoughts about the banter? Comment and let us know

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