There it is, THAT look you already know what I am talking about. Blank, expressionless, and somehow more piercing than any eye-roll ever could be. You’ve probably seen it across TikTok, at family dinners, or maybe from a Gen Z intern sitting across the conference table.

Millennials, brace yourselves! It’s the era of the Gen Z stare, and no, honey, they are not mad, they are not disengaged. They are still very actively listening, but just not playing by certain rules anymore.

What is the Gen Z Stare?

The Gen Z stare is part poker face, part passive resistance, and entirely intentional. It’s not aggressive or overtly rude, it’s just a silent protest against performative enthusiasm. While Millennials might have grown up with “fake it till you make it,” Gen Z has flipped that script to “why fake anything at all?”

But why aren’t Millennials buying it? Because Millennials are burnt-out overachievers. Raised in a culture of hustle, politeness, and LinkedIn-optimised optimism, many Millennials thrive on validation and visible enthusiasm.

Their social currency was built on being “relatable,” peppy, and eager to please. The Gen Z stare? It believes in authenticity over people-pleasing.

Critics often assail the stare, making snap judgments about what it means: boredom, indifference, superiority, judgment or just sheer silliness, even a death stare. Perhaps the declining Gen Z reputation provides a negative context for the snap judgments.

In the past, Gen Z has been labelled as oppositional and difficult to manage. They are willing to quit a job if it doesn’t prioritise work-life balance and a healthy culture, and expect a promotion in one year or less.

However, sometimes the criticisms levelled against them are too harsh and one-sided.

Decoding the Silence

To understand the Gen Z stare, you need to understand the context Gen Z grew up in. This is a generation raised on irony, side-eyes, and a constant awareness of being watched by algorithms, by social media, by the world.

So, their rebellion isn’t loud. It’s subtle. It’s the refusal to perform emotion where none exists. In a world of overstimulation, their defence mechanism is detachment.

Is screen time to blame? Psychologists and generational experts are weighing in, saying the phenomenon could have more to do with natural growing pains in a first job. There are also factors unique to Gen Z’s upbringing, including how the generation has grown up in front of screens. One professor told BI that it’s naïve to underestimate the impact that COVID-19 shutdowns and online learning could have had on young people’s development.

In fact, the frozen expression does resemble the third trauma “freeze” reaction, like a deer caught in the headlights. In a way, the frozen look resembles a social disability, resulting from deprived social interactions during the Gen Z formative years.

So, instead of judging, how about millennials trying to look beyond the negative perception they have already concluded? Maybe flip the perspective and think out of the box like this:

• Gen Z values authenticity and holds a high bar for brands they purchase and advocate for. How do we, as an organisation, rise up to that standard?
• They do not work well in a hierarchical structure. How do we create collaborative working models where they are able to co-create and feel ownership over a process, despite their position in the organisation?
• Gen Z is impatient. How do we build agile iterative work models (prototype, test, learn and repeat)?
• They rely heavily on peers and social media. Gen Z can help turbocharge social media marketing for your organisation.

So next time you’re faced with the Gen Z stare, don’t panic. Just… sit with it.

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