Dawlance is the #1 home-appliances brand of Pakistan and a subsidiary of Arcelik – the largest Turkish enterprise and the 2nd largest manufacturer in Europe. Dawlance has now become the Diamond Sponsor of 11.11 and 12.12 Mega-Sale campaign of Daraz to offer fabulous discounts on its innovative range of products.

Dawlance and Daraz consumers can now avail and enjoy amazing discounts worth in crores on DarazMall during 11.11 and 12.12 discount festival along with valuable vouchers, gifts and much more. This collaborative initiative reflects the customer-centric approach and progressive vision of both these resourceful organizations, where the highest priority is given to the consumer’s satisfaction around purchasing quality and reliable Dawlance appliances.

The Chief Marketing Officer of Dawlance – Hasan Jameel stated; “It brings us great joy to be part of this mega sale with Daraz. Customer Centricity has always been at the core of Dawlance which is why we have now signed the diamond sponsorship for this mega campaign, while promising delightful discounts on a range of our products. Every year, our campaigns receive an overwhelming response from all segments of the market, because the users want to derive maximum functionality and convenience through reliable and trustworthy appliances of Dawlance.”

Head of DarazMall – Zain Ahmed said, “The partnership between Daraz and Dawlance is aimed at providing best offerings and experience to the customers on 11.11. The mega sale provides a perfect platform for brands to reach out to wider masses with their best of the best offering to build a long-term customer relation.”

This collaboration between Dawlance and Daraz in Pakistan is a part of the global partnership between Arcelik and Alibaba.com. These synergies between the two global giants, has added great value to the operational capabilities of the partners, to serve this growing segment of tech-savvy consumers, on-the-go, round-the-clock.

Dawlance being the No. 1 home appliance brand has established the largest dealership network across Pakistan, which also ensures prompt after sales-services and customer satisfaction. Going beyond the consumers’ expectations, this leading brand is successfully creating e-commerce convenience and extraordinary product benefits. Its experiences and designs match the latest trends in e-commerce, kitchen equipment and home interiors.