Mysterious stains hijacked all screens including entertainment and news channels on the television as well as Instagram feeds on the smaller screens. Instagrammers inquired about the stain – some confused, others amused.

Surf Excel finally arrived as the #DaaghonKaChampion, removing all pesky stains in one go. The campaign reveal was made when snippets of newscasters and TV hosts were uploaded on Instagram, showing their struggle to remove the stain as it didn’t allow them to proceed with their segment.

After multiple removal attempts, they called out for a ‘champion’ where a Surf Excel branded tornado took over the screen, eradicating all stains in one go. As some twitteraties had guessed on the top trend of #WhatTheDaagh, the strange digital “Daagh” that has taken the media by storm was a part of Surf Excel’s campaign. Its aim was to highlight the stubborn stains on our clothes that get dried up and are almost impossible to remove.

Celebrities including Momal Sheikh, Sunita Marshall, Ayeza Khan and Kinza Hashmi’s screens were taken over by the “Daagh” as it hijacked their Instagram videos, with comments pouring in about the stain.

Surf Excel has successfully been able to land the message across about its new stain lifter technology, that is capable of removing stains up to 100 hour old – no matter what condition, be it dried up or dark and nasty. Surf Excel’s new and updated formula establishes it as the one and only  #DaaghonKaChampion that anyone can truly rely on! #SurfExcel