Coca Cola Revamped Its Packaging In Light Of Its One Brand Marketing Strategy
image source: https://www.marketingweek.com/

Coca-Cola has made the headlines once again with its One Brand Strategy. Coca-Cola updates coca-Cola and Coca-Cola diet design to align them with Coca-Cola’s zero sugar design packaging. The One Brand Strategy was originally launched in 2016, a move designed to encourage customers to try other variants. The company states that “the strategy has become integral to our approach to marketing across the Coca-Cola trademark.

Coca Cola Revamped Its Packaging In Light Of Its One Brand Marketing Strategy
image source: https://www.marketingweek.com/

The redesign is consistent throughout the global market and is set to launch in 2021. A spokesperson from Coca-Cola stated that “In unifying and simplifying the design system across all three variants. We can extend the iconicity of our logo and brand to our no-sugar drinks and encourage more consumers to try Coca-Cola Zero Sugar or Diet Coke.”

The Product Of The One Brand Strategy

The design is now a simple one and features the brand’s classic red across all varieties, with each logo now present on the label’s top.

Coca-Cola Zero Sugar Leads The Marketing Strategy

Coca-Cola recently changed its recipe of the Coca-Cola zero sugar to match its taste with the original version is the first one to lead the design update. After the new Coca-Cola zero sugar’s packaging, the same packaging design will be introduced in other flavors.

Coca Cola Revamped Its Packaging In Light Of Its One Brand Marketing Strategy
image source: https://www.marketingweek.com/

“We have continued to innovate to develop this recipe further and are excited to bring the latest recipe to market. However, we believe it will be popular with the existing Coca-Cola Zero Sugar fanbase, as well as with Coca-Cola Original Taste drinkers who are seeking a no-sugar option.”

Stay tuned to Brandsynario for the latest news and updates.