Islamabad- 7th November, 2023— In a commitment to raising awareness about breast cancer, Cheezious, a beloved name in the food industry, has joined forces with esteemed educational institutions, Riphah International University, National University of Sciences and Technology (NUST), and Bahria University. The collaboration aims to make a substantial impact during Pinktober, the annual breast cancer awareness month.

This collaboration brings together a diverse range of activities and initiatives aimed at spreading awareness and encouraging proactive health measures. Martin Dow a renowned pharmaceutical company & Oncologists organized session at Riphah International University while Shaukat Khanum conducted insightful awareness sessions at NUST which provided students with valuable information about breast cancer and the importance of early detection. Bahria University celebrates sports week with theme of Pinktober. These medical camp offering testing, checkups, and screening for breast cancer, ensuring that individuals have access to critical healthcare services as part of the Pinktober campaign.

Cheezious was the food partner for all of the above events, contributing to the success of each initiative. By offering nourishment to participants, Cheezious played a crucial role in ensuring that attendees had the energy and sustenance to engage fully in these events and campaigns.

Zohaib Hassan Head of Marketing at Cheezious said “We are honored to partner with these esteemed institutions in the noble cause of breast cancer awareness. At Cheezious, we believe in not only serving delectable food but also contributing to the well-being of our community. Our participation in Pinktober events underscores our commitment to creating a positive impact and raising awareness about breast cancer. We are proud to support these initiatives and hope that our contributions help make a difference.”

This collaboration represents a commendable effort to support breast cancer awareness and encourages individuals to prioritize their health. By partnering with respected organizations, Cheezious is contributing to a vital cause and extending its support to those affected by breast cancer.