Apple is widely known for its cutting-edge technology and innovative products, but even the tech giant can run into difficulties during the production process. As the highly anticipated launch of the iPhone 15 Pro and iPhone 15 Pro Max approaches, rumors are swirling about potential issues that could lead to limited availability of these devices come September.
Revolutionary bezels
One of the most talked-about features of the upcoming iPhones is the slimmer bezels compared to their predecessors, the iPhone 14 Pro models. This reduction in bezel size has become a cause for concern as it involves a new display manufacturing process. According to reports from The Information, Apple is facing challenges with the display manufacturing, particularly with LG Display, one of its suppliers.
The specific problem lies in the fusion of the display to the metal shell during production. LG displays are failing reliability tests at this stage, prompting Apple to make design adjustments to ensure the displays meet the required standards. While Apple has another supplier, Samsung, whose displays can be used as alternatives, it seems that the issue is more pronounced with LG, impacting the availability of the iPhone 15 Pro Max variant the most.
Constarin before the launch is troublesome
While it is not uncommon for new iPhone models to experience supply shortages at launch, this particular manufacturing glitch could be more significant than previous ones. If the issue persists, it might lead to fewer units being available at launch, leading to potential shortages in the market. Customers eager to get their hands on the latest iPhones may find themselves facing delays or difficulties in securing a device, especially the iPhone 15 Pro Max.
The situation has raised concerns about Apple’s profit margins and its revenue for the crucial holiday quarter. In the past, delays in iPhone availability have resulted in customers waiting for months before production could catch up with demand. With the global popularity of iPhones, any disruption in the supply chain could have a noticeable impact on Apple’s financial performance.
Could span from a few days to a few weeks
A recent report from Bank of America global securities analyst Wamsi Mohan hinted at the possibility of a delay of a “few weeks” for the iPhone 15 devices, but the exact reason was not specified. This aligns with rumors of the display manufacturing issues causing potential delays. However, other sources, including The Information, believe that Apple is determined to stick to its original plan and launch the iPhones in September as expected.
As the launch date approaches, all eyes are on Apple and its production partners, especially Foxconn, where the iPhone 15 Pro models are currently at the “risk ramp” manufacturing stage. The company is rigorously testing the devices for any defects before entering mass production in August. Apple’s ability to overcome the display manufacturing challenges will be crucial in ensuring a successful and smooth iPhone 15 series launch.
What will be apple’s next move?
While Apple’s iPhone 15 Pro and iPhone 15 Pro Max are highly anticipated by consumers worldwide, the tech giant is facing hurdles with the display manufacturing process. The reduction in bezel size is causing problems with LG displays, leading to potential shortages of these devices at launch. While Apple is striving to address these issues and maintain its original timeline, uncertainties remain about the availability of the iPhones in September. As the situation unfolds, customers and investors will closely monitor Apple’s actions and how the company manages the challenges to ensure a successful launch and meet the high demand for its latest iPhones.
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