CES 2024 is gearing up to take Las Vegas by storm once again, slated for the week of January 7. Anticipation is high as this colossal tech event prepares to welcome over 130,000 attendees, host numerous speakers, feature more than 3,500 exhibitors, and spread across a whopping 2.4 million square feet of exhibit space. And there’s even the added spectacle of the Goodyear blimp making an appearance.
Gary Shapiro’s Positive Outlook
Gary Shapiro, CEO of the Consumer Technology Association (CTA), expressed his enthusiasm, highlighting the surge in innovative entries, heightened excitement, and robust pre-registration numbers compared to previous years. This fervor hints at a CES event brimming with promise and groundbreaking tech.
For those planning to navigate the bustling show floors, one enduring piece of advice stands tall: comfortable shoes are a must. A veteran of CES since the 1990s, I learned this lesson the hard way after grappling with blisters from previous shows. However, the show landscape has evolved drastically, especially considering the event’s outright cancellation in January 2021 and severe restrictions in 2022, drawing only 45,000 attendees.
Embracing Technology
While much of the advice may seem straightforward, it remains pertinent for newcomers and returning attendees alike. Amidst changing circumstances, there are new recommendations, such as leveraging the CES 2024 app available on iOS and Android.
Though attendance numbers haven’t yet reached their pre-pandemic heights, the shift of the event to the second week of January, as opposed to the first, is expected to improve turnout significantly, according to Shapiro. The show’s relevance remains undiminished, especially in contrast to the canceled E3 gaming event.
Global Magnetism
CES’s international draw is impressive, attracting attendees from diverse corners of the globe. Last year, the event welcomed 41,869 international visitors from 151 countries, including a substantial representation from Canada, Europe, the Middle East/Asia, South America, Oceania, and Africa. Additionally, the show witnessed the presence of 1,472 venture capitalists and 4,800 media members, a testament to its global significance.
The spectrum of interest at CES is vast, encompassing AI, IoT, vehicle technology, AR/VR/XR, smart homes, 5G, robotics, startups, energy, fitness wearables, and marketing. It continues to serve as a technology barometer, unveiling products set to define the upcoming year and providing an unparalleled platform for industry leaders to showcase innovations.
While notable absentees like Apple are conspicuous, CES draws participation from nearly every other tech behemoth, ensuring that the pulse of the industry resonates throughout the event. As the spotlight shifts to CES 2024, expect the likes of Sony to captivate audiences, potentially unveiling more details about their Afeela electric car.
As the tech world converges in Las Vegas, CES 2024 promises an exciting journey into the future of innovation, embodying the very essence of cutting-edge technology.
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