#BrandsynarioChats with Hameed Haroon – Jury Chair PAS Awards 2015/ CEO Dawn Media Group
One is often overcome by both curiosity and intimidation prior to meeting a man whose reputation precedes him. To say that, I was more...
Eyes Up Campaign to Prevent Distracted Walking in NYC
Marble tombstones and gravesites have popped up everywhere in the jam-packed, busy streets of NewYork City, puzzling the walking pedestrians, busy texting on their...
Bulletproof Mercedes Benz Shot At With An AK-47 [Watch Video]
A video by the Texas Armoring Corporation (TAC) has gone viral over the internet and for good reason.
Texas Armoring Corporation (TAC) prides itself upon...
A Billboard in U.K. Dispenses Free Beer! Check Out How
It seems as if the newest craze of drinkable billboards has taken the world by storm, with first Coke Zero trying out the interactive...
Rani Pulpy: Coke Pakistan Replaces Minute Maid
Remember Coca Cola's Minute Maid Pulpy Orange?
Seemingly, the beverage juice brand has now been re-vamped as 'Rani Pulpy'.
Back in 2011, The Coca-Cola Company partnered...
SZABIST SMUC 2.0 – Event Highlights & Details
Students of SZABIST Semester 6 held SMUC, a two-day inter-university marketing competition on the 28th and 29th of March at SZABIST 90, Karachi. Participating...
Nike Launches Better For It: Largest Sporting Campaign for Women
Nike has changed the game yet again with its newest commercial tagged Better For It.
This spot was aired on Sunday night during the MTV...
Hyundai Uses 11 Cars For Sweet Father Daughter Message
Aiming to reach the sky and the stars, Hyundai seemingly outperformed itself with its "A message to space"campaign by generating a real-time written note,...
Hamza Ali Abbasi to Represent Mountain Dew Action Event 2015
The favorite fizzy drink of the Pakistani youth, Mountain Dew, is back with Pakistan’s largest action event! The lead Mountain Dew action team, aptly...
Urwa Hocane Endorses Metro Shoes
The trend for renowned local shoe brands being endorsed by celebrities is fast gaining momentum in the Pakistani market. First, it was Meesha Shafi,...
Pepsi Pakistan Touching Hearts with ‘Live It Abhi’ Song by Noori
Songs have a (not so) secret super power to make mountains move but they do have the power to influence millions; with their latest...
Brand by Hand: Artist Turns Old Brand Logos Creative by Handwriting
A logo is like a visual stamp of the brand, a simplistic manifestation in one plain picture of what the brand represents. A good...
Dove Encourages Women to #ChooseBeautiful In Latest Campaign
Feeling beautiful is a choice, albeit, not an easy one.
When we hear or read the word ‘beautiful’, we immediately think about the unattainable perfection...
Total Introduces ‘InstaLube’ – TVC 2015 [Watch Video]
Total brings the first-of-its-kind service in Pakistan: Total ‘Instalube’. It is a premium car oil change service that comes directly to the consumer’s doorstep!
Just...
Carmudi’s First Ad is Hilarious [Watch Video]
Carmudi Pakistan has recently launched its very first ad in Pakistan. Carmudi is one of the major emerging players in the online car marketplace...
PAS Awards Date & Venue Announced
Pakistan Advertiser’s Society has announced the date and venue for the industry’s most anticipated evening – PAS Awards 2015.
The big night is all set...
Coke Zero Brings ‘Drinkable’ Billboard In Indiana, USA
Coke Zero comes up with the innovative idea of an interactive, drinkable billboard!
Marketing strategists and advertising firms have long been joining heads with creative...
PAS Awards 2015: Shortlisted Entries Announced
UPDATE
After further shortlisting, PAS has announced the final submitted entries. The number of selected entries have drastically gone down to 68 from 116.
The final...
What Makes an Ad Successful? Advertising Gurus Explain
By Yasin Ansari
This article is based on the valuable inputs from the panelists of PAS Awards 2014 on the queries on the ‘what’ and...
Watch Tribute to Women 2015 TVC by Shariq Textiles
In order to create publicity and awareness for the brand as a major presence in the fashion industry, Shariq Textiles have released their first...