“The Platform” to launch Pakistani Film Josh
The Platform, an initiative by Mr. Nadeem Mandviwala and Mr. Jarjees Seja, was launched on 7 May 2013 with the opening of the film...
Major Merger: Publicis and Omnicom collaborate to become the largest advertising company globally
Global advertising agencies Publicis and Omnicom have agreed to a merger on July 28, according to Forbes.
The merger was finalized during a conference call...
Facebook enters online gaming industry
Facebook is now looking ahead to officially launch its Game Publishing page, on its site as it is a popular interface for games and...
Unilever launches CSR initiative
Unilever’s philanthropic side awoke this Ramadan when they supported a healthcare related initiative regarding permanent vision loss and to support those who do cannot...
Sony and Panasonic join hands to introduce 300 gigabyte CD-style disks
Sony and Panasonic have signed a deal to develop a CD-style optical disk with a storage capacity of at least 300 gigabytes by the...
Android extends dominance over Apple
Aug 1 - Android-based smartphones have continued to remain dominant across China, Europe, US and Mexico according to new market share figures from Kantar...
No capacity for Pakola’s glass bottles in capacity tax
KARACHI, August 1st – Pakola, the leading local soda beverage in Pakistan, announced that it has decided to curtail the ‘only’ Pakistani beverage due...
Introducing the Samsung Galaxy NX DSLR Camera
Samsung recently launched the Galaxy NX DSLR Camera in Europe.
Amongst the most prominent features of the camera is the fact that it runs on...
Anwar Maqsood moves from Pawnay to Sawa 14 August
Nobody in Pakistan ever denies the fact that this country is bursting with talented people; doctors, actors, engineers, artists and even cricketers. There is...
Body Shop: Back to Basics
“We carried out preliminary researches and found out that this unsaturated market may prove to be extremely lucrative because of the high proportion of...
TDAP: Exploring New Frontiers
Mr. Tariq Puri is the Chief Executive of Trade Development Authority of Pakistan (TDAP). He has to his recognition the honor of serving the...
Pizza Hut VS 14th Street Pizza -The Challenger delivers another Blow
Pizza hut, although in business for more than 20 years in the country, has kept a rather subtle presence in the industry. On the...
The Royal Ads – slippery slope for Advertising
As the Duke and Duchess of Cambridge rejoiced the arrival of their baby boy into the world on Monday, an avalanche of companies with...
Debenhams – a Case Study for Retail Success
Adnan Hamid, Managing Director – Debenhams Pakistan, tells us how Debenhams has been able to capitalize on the tremendous buying potential that Pakistan’s urban...
Mastering Creativity
Fredrick Haren, a Swedish entrepreneur, publisher, author and world-renowned speaker on creativity and innovation was recently in Pakistan to address Marketing Conference 2012, organized...
Ramadan, a treat for the treat-makers
People are preparing for the upcoming holy month of Ramadan to spend quality time with their spirituality and refrain from the worldly deeds.
At the...
LUX STYLE AWARDS: ACKNOWLEDGING STYLE
Fareshteh Aslam, External Communications Manager, talks about Lux Style Awards, the unique brand activation idea present only in Pakistan.
Synergyzer: This is your 11th consecutive...
OLX Pakistan – Social Media Triumph
OLX made it to the top of the charts in “Top Facebook Brands of Pakistan” gauged by most number of followers, followed by brands...
Bundled Entertainment
Synergizer was in conversation with the Head of Publications and Public Relations of Hum Group Shanaz Ramzi.
She is a renowned freelance journalist and has...
Celebrity Endorsements May Die Younger
Evolution is an inevitable yet slow process. It helps relate with the environment and corroborates the course of nature. Advertisement has also gone through...