Amongst the most loved chocolates, Cadbury probably takes the crown; at least chocolate lovers would claim. And aside from good product quality, they also make good ads; don’t tell me you didn’t hum to ‘Dairymilk ka postman aya,’ or that you have forgotten the ‘tou Phir Kuch meetha hojaye?’
Cadbury UK Ad
But these were both Cadbury’s ads for Pakistan. The Mondelez owned brand’s recent campaign for the UK has received some backlash. The campaign was made for the product Creme Egg. The campaign has many visuals, and amongst those many visuals, one features a gay couple biting on to the chocolate.
The homophobia, subtle and otherwise, flowed on to Twitter. Some were blatantly announcing their homophobic beliefs and called it names, while others thought they were presenting a sophisticated argument. In reality, however, it was clear that they, too, were clearly homophobic.
I am not Homophobic but I just think the New Cadbury Egg advert to be shown on ITV is totally unnecessary. Showing two men passionately enjoying a Cream egg that Children love to eat will only confuse children as such a young age. Why?? pic.twitter.com/b7dZ5WTGQa
— Philip Hall (@PhilipH21343285) January 10, 2021
“To anyone “offended” by this: you realize that we’ve seen a straight couple make out thousands of times on television already, and we don’t complain. wonder why you are?”
The latest Cadbury's Creme Egg advert features a same sex couple kissing with a creme egg.
To anyone "offended" by this: you realise that we've seen straight couple make out thousands of times on television already and we don't complain. wonder why you are? pic.twitter.com/S3ArGCgSfg
— Scott Bryan (@scottygb) January 11, 2021
The brand releases the statement
But Cadbury decided to respond to the whole fiasco. They emailed their statement to a UK publication.
It is nice to see that brands do address concerns raised by the viewers, but they do not shy away from standing by their opinions.
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