June 30, 2025 โ Islamabad Asma Anwar Head of Customer Excellence, People & Culture at Zindigi, has been recognized by Connected Pakistanย in its 30 Under 30 list in the Fintech category, celebrating her impactful leadership in developing the financial eco-system of Pakistan.
At Zindigi, she is the youngest Leadership Team member and leads strategic functions across Customer Excellence, People & Culture. She is also responsible for initiatives likeย HerZindigi, which aims to empower women through financial access and education. Furthermore, she has been working tirelessly for girlโs education in Pakistan in partnership with The Kingโs Trust (UK) initiative for girls’ education in Pakistan, working toward creating equitable opportunities for the next generation.
Commenting on the Honor , “Iโm incredibly honored to be named among Pakistanโs 30 Under 30 in fintech,” Asma Anwar stated. “This milestone isn’t just mine, itโs a reflection of the trust, mentorship, and opportunities Iโve received throughout my journey. Iโm especially grateful to the leadership at Zindigi for fostering a culture that recognizes potential, supports young voices, and creates real platforms for women to grow and lead.” “To my mentors, thank you for your guidance, your belief in me, and for showing me what values-based leadership truly looks like,” she continued. “Through initiatives likeย HerZindigi and The Kingโs Trust Achieve, Iโve seen firsthand how empowered women empower communities. I hope this recognition inspires more young women to step forward, challenge the norm, and shape the future of fintech in Pakistan and beyond.”
Her recognition marks a powerful step forward for women in fintech and reflects her dedication to building inclusive, purpose-driven innovation in Pakistanโs digital finance space. She is an inspiration for young women.