Source: CNET

Last year, Apple found itself in hot water when it was banned from selling the Watch Series 9 and Watch Ultra 2 in the US due to a patent dispute with medical tech company Masimo. However, the tech giant managed to secure a temporary stay on the ban, allowing the sales of its latest smartwatches to continue. Now, in a bid to sidestep a permanent ban, Apple is considering a clever move – disabling the blood-oxygen functionality on the two watches.

Disabling SpO2

The dispute hinges on SpO2 sensors, which measure blood oxygen levels. By turning off this feature, Apple aims to keep its smartwatches on the shelves and in the hands of consumers while the legal tussle plays out. It’s a strategic move that buys Apple time and flexibility.

Should You Trust the New Apple Watch on Blood Oxygen Readings? | MedPage Today
Source: Medpage

Reports suggest that Apple has already taken steps, shipping the Watch Series 9 and Ultra 2 to retailers with the SpO2 function disabled. However, a twist in the tale comes with a request not to open or sell these watches. This cautious approach allows Apple to stay in compliance with the ban while keeping the door open for a swift reactivation of the SpO2 functionality through a future software update when a resolution is reached.

Maintaining User Experience

For US users, the SpO2 feature remains intact for now, ensuring they can continue to enjoy the full suite of health-tracking capabilities while the legal drama unfolds. The decision to disable the function appears to be a tactical maneuver to maintain market presence and customer satisfaction amid the ongoing dispute.

Importantly, for users outside the US, the SpO2 functionality remains unaffected. The dispute, after all, revolves around sales within the US borders. This global perspective underscores Apple’s commitment to providing a seamless user experience beyond the confines of the legal challenges it faces on its home turf.

Apple Watch 6's blood oxygen sensor is unreliable and misleading - The Washington Post
Source: Washington Post

In the ever-evolving landscape of tech and intellectual property disputes, Apple’s move to temporarily disable a feature to safeguard sales and user experience showcases the intricate overlapping between innovation and legalities in the competitive world of smartwatches.

Stay tuned to Brandsynario for more.

Usman Kashmirwala
Your thoughts are your biggest asset in this world and as a content writer, you get a chance to pen down these thoughts and make them eternal. I am Usman Kashmirwala, apart from being a movie maniac, car geek and a secret singer, I am a guy lucky enough to be working in a profession that allows me to showcase my opinions and vision to the world every day and do my little part in making it a better place for all of us.