Image Source: MacRumors

Are you aware of the Apple and Intel drama? If you are not, here is a quick recap and the recent events that are happening in the lives of these tech giants!

Tech giants’ drama

So up until 2018, Apple was getting its Mac products from Intel. But in 2018, it decided to start making its own processing chips. Intel was angry at this and made quite some noise.

By November 2020, Apple officially released its own custom silicon. Interestingly, the new machines, M1 Macs, have proved to be strong and were loved by the consumers. Seeing this response and fear of being completely cut off, Intel is now attempting to get back into the fold. However, now it just looks pretty desperate, the actions that they are taking.

Apple M1 Mac

So what is it really that M1 Mac is promising?

M1 is an excellent choice when you are looking for a product by gauging affordability vs. performance. We say that because look, Rocket Lake i9-11900K with an 8-core processor has 16 threads, 16MB of Intel Smart Cache, and memory speeds DDR4-3200 RAM, and it costs $539/£395/AU$715. Now, look at the M1-based Mac mini. This desktop computer has 8 GB RAM, 256 GB storage, Apple’s name and costs $699/£699/AU$1,099.

So what did Intel do?

They have released a campaign where they outright tell Apple that they are the real mac. This campaign features Justin Long, where he compares the old Macs with the new ones, and his dialogues and expressions say it all.

He uses terms like gaming prowess, touchscreen, and the lack of various colors (he mentions grey and grey) to support his point. As an Apple supporter, I am bound to tell you there are silver and gold colors as well.

The point is, Intel should have known everything is replaceable. The moment you start thinking you aren’t, you get replaced. But now that you have been why not take it as an adult and move on because, in all honesty, these attempts are…cringe-y!

Stay tuned to Brandsynario for the latest news and updates!