Alkaram has been successfully catering to the sartorial needs of style-savvy women all over Pakistan. The brand has made its way in the world of vogue and grown into a prodigious textile empire with its designer lawn being one of the most lucrative in the fashion market.
The lawn mogul continues to reign, bringing in fresh design elements and innovative prints with its new offerings every season. The much-awaited Volume 1 Winter Collection launched recently on October 27th.
Time to start thinking ‘winter wardrobe’
Alkaram’s winter collection has rolled out a lot of trendy, eye-catching inspirations. With three-piece and unstitched suits, the brand has rolled out pleasing, comfortable fabrics for a varied clientele. It has infused inspiration from across the globe, with a fusion of culture, pattern, style, and color including intense and cool shades like charcoal grey and mustard yellow.
A blend of flora and fauna
You will notice designs with trendy floral waves and eclectic prints with an interesting mix of soft pastel shades and earthy tones. The Khaddar fabric and silky dupattas appear luxuriously comfortable and a practical choice for winter outings.
Bold and funky
The extreme bursts of bold colors and dark hues will surely demand the attention of the buyers. The prints picked from the arts and indigenous culture seems just right to amp up the trendy meter on your look.
Perfect for Today’s Woman
Women want clothes that are enjoyable to wear. They demand power dressing to communicate style and confidence. Alkaram’s Winter collection seems to have focused on just that.
Some of the designs flaunt mood-enhancing tones and unapologetic bold designs that are bound to make the women feel stronger about her look.
Unveiling Ayeza Khan
Alkaram has worked with trending superstars like Mahira Khan and Syra Shahroz in the past.
This year, the brand has roped in the beautiful, fiery and the graceful Ayeza Khan as its brand ambassador.
A household name due to her feats and performances in various dramas, the mother-of-two symbolizes the modern day women. Khan connects with the target audience: she embodies timeless graceful and effortless elegance like the women who prefer Alkaram for their fashion needs.
What’s more, Ayeza’s beautiful face, striking features, and stylish demeanor complement Alkaram’s power collection.
To celebrate the newly launched Winter collection, Ayeza Khan made a surprise visit at Emporium Mall Lahore, to have a meet & greet session with loyal fans of the brand.
Alkaram’s Winter Collection is available online and at all its stores nationwide.
Stay tuned to Brandsynario for more updates.