Qantas Airlines, the Australian flag carrier, announced in July 2020 that they would be suspending their operations until March 2021. This was to make sure covid does not spread more than it already has. But now that it is March and Qantas has to resume operations, they have to inspire their potential consumers back towards flying with them. And they chose the mystery flights phenomenon to do that.
To do that, they have taken the road back to the 90s. Back then, the airline used to operate mystery flights. The concept was that customers would visit the airport and be assigned any of the scheduled flights. The customers would spend a whole day and return home.
This idea has been reinstated within the airline, but these mystery flights will only be limited to Australia’s boundaries. For now, there are three mystery flights. Moreover, compared to the 90s concept, the 2021 concept is a bit more evolved. The current mystery flight does not just include the unknown destination but also the activities.
Qantas official notification
Qantas has taken to Twitter explaining the idea. The tweet reads:
“Flight to nowhere? Flight to somewhere?
Flight to who knows where? That’s next. We’re operating three mystery flights across Australia to combat the border blues. Seats go on sale on Qantas.com at midday Thursday 4 March >>.”
Flight to nowhere? ✔️. Flight to somewhere? ✔️. Flight to who knows where? That’s next. We're operating three mystery flights across Australia to combat the border blues. Seats go on sale on https://t.co/3SnaE5AA13 at midday Thursday 4 March >> https://t.co/U3ZIstDWwm
— Qantas (@Qantas) March 2, 2021
Australia’s international borders remain closed for now, but Qantas has assured their customers that the borders will open up by October 2021.
The sale for these tickets has started on March 4th, and you can book for March, April, and May.
Qantas official statement
Stephanie Tully, Qantas Group Chief Customer Officer, said:
“Our customers tell us that where they can and can’t travel within Australia has been a bit of a mystery lately. The vaccine rollout brings a lot more certainty, and domestic border restrictions should soon be a thing of the past. In the meantime, these flights turn that mystery into a positive by creating a unique experience for the many people keen to start traveling again. As well as helping bring more of our people back to work, these mystery flights are another way to support tourism operators in regional areas especially, who have been hit particularly hard by several waves of travel restriction.”
As part of mystery flights, the customers will get to travel to a location that is within 2 hours of flight time. The takeoffs will be from Sydney, Brisbane, and Melbourne. During the flight, the consumers will get to experience the time of their life with low-level scenic flybys. Moreover, the mysterious activities may include a winemaking course, gourmet lunch, and musical entertainment. Of course, the customers will get clues about it, so they know what to pack too.
If you are in Australia, why don’t you avail the service?
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