Artificial Intelligence (AI) has penetrated virtually every important field of human life. Information technology, education, healthcare, agriculture, and commerce have been reshaped by AI.
A variety of industries, especially Big Tech and automobile companies, have also reaped major benefits from AI. However, Hollywood’s stance on AI has long been ambiguous, until now.
Netflix recently admitted to incorporating generative AI into one of its original productions, highlighting a change in attitude towards artificial intelligence in the entertainment industry.
AI Added Drama In El Eternauta
In the Argentine sci-fi series, El Eternauta (The Eternaut), the creative team partnered with Netflix’s Eyeline Studios to depict a building collapsing in Buenos Aires with the assistance of AI.
This was the first time Generative AI was used for a Netflix production. Speaking on the dramatic scene, Netflix co-CEO Ted Sarandos said:
“That VFX sequence was completed 10 times faster than it could have been completed with traditional visual VFX tools and workflows. And also, the cost of it just wouldn’t have been feasible for a show in that budget.”
Sarandos believes that AI is a beneficial tool for creators, helping them make films and productions better and cheaper. His fellow co-CEO, Greg Peters, also has a positive perspective on the matter.
Peters claims that Netflix may find other ways of leveraging AI to enhance user experience, such as allowing users to use their voice to find their next watch on the platform. He also hinted at smarter advertising methods.
Nonetheless, Netflix’s open admission of incorporating AI into its originals and future directions with the technology highlight its adaptive attitude in an ever-changing world.
So, is AI Taking Jobs in Hollywood?
Much of the resistance and hesitation with incorporating Generative AI in the entertainment industry stems from deeper concerns that it could replace human jobs. However, as in Netflix’s case with El Eternuata shows, it is more of a creative tool.
AI can be used to enable storytelling and enhance dramatic effects, but its potential for replacing human labour is limited for the skilled occupations in the film industry.
As Netflix continues to explore AI-driven tools, its embrace of generative AI suggests that future Originals may increasingly blend human storytelling with cutting-edge technology.
For audiences, this could mean faster production timelines, more innovative visual experiences, and even smarter, more tailored recommendations on the platform.
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