Justin Bieber launched his new clothing brand Skylrk on Thursday. It’s his second fashion line and a fully independent venture after leaving Drew House earlier this year. The debut collection is live on Skylrk’s official website.
The line features candy-coloured clothing, footwear, and eyewear. Fans can now buy items Bieber personally wears, like beanies for $40, hoodies for $140, and tank tops for $60. Moulded slide sandals cost $80, and mules go for $180.
Skylrk also sells bubble-framed sunglasses for $200. All pieces come in bold, bright shades with names like “Fizz,” “Gum,” “Jelly,” and “Forest.” Fans are already buying up the green slides from the “Forest” colourway.
Bieber first teased Skylrk in December 2023 when he wore sneakers and neon slides with the Skylrk logo. Since then, he and his wife Hailey have worn several pieces in public and on social media.
The pop star showed behind-the-scenes moments from the brand’s making on his social media accounts. That built more hype among followers ahead of the launch.
Skylrk is Bieber’s first streetwear move without a co-founder. He left Drew House in April 2025 and said on Instagram, “The brand no longer aligned with my personal life.”
Bieber created Skylrk with lead designer Finn Rush-Taylor. Their focus was on vibrant tones and fun shapes that feel bold and fresh. This marks a new start for Bieber in fashion.
The brand leans into youth culture and energetic design. From slides to sunglasses, Skylrk is made for fans who want playful looks.
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