Donald Trump has launched a new perfume named “Victory 45-47”, priced at $249. It features a gold statuette symbolising Trump and is meant for both men and women. The scent is marketed as representing “confidence, beauty and unstoppable determination.”

Trump promoted the perfume on his social media, urging followers, “Buy a bottle for yourself and don’t forget to buy one for your loved ones. Enjoy, have fun and keep winning!”

The name of the fragrance links to themes of “Victory, Strength and Success.” The new product adds to Trump’s branded line of sneakers, coins, watches and more.

This perfume launch follows his earlier collection titled “Fight! Fight! Fight!” released in December. That version sold at $199 and also focused on strength and bold messaging. Trump’s continued push into merchandise shows his focus on consumer branding during his political campaigns.

A recent report from June stated that Trump earned $2.5 million last year just from the sales of sneakers and perfume. Other Trump-themed products include the $69.99 “God Bless the USA” Bible and $299 “Trump Landslide” boots. These items have attracted both loyal buyers and strong criticism.

Online backlash followed soon after the new launch. A user on X wrote, “16 million Americans are about to lose their healthcare, but go buy my ugly perfume…”

Another added, “It’s so embarrassing there are no words to describe it.”

A third posted, “He embarrasses the country and makes his supporters look like fools every day.”

The public’s anger is linked to a Senate-approved bill called “One Big Beautiful.” The bill cuts $128 billion from state funds for SNAP and nearly $880 billion from Medicaid. That could strip over 10 million Americans of their health coverage.

As luxury products roll out, critics point to widening gaps between leadership actions and the needs of citizens.

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