The 1st Effie Awards Gala Night, organized by the Pakistan Advertisers Society (PAS) took place in Karachi on 4th May 2019 at the Global Marquee.
Effie Awards with its 51 national programmes, 4 regional awards and 1 global award, leads, inspires and champions the practice and practitioners of marketing effectiveness, whose efforts are celebrated with the award.
With the affiliation with Effie Worldwide, PAS Awards, which has been Pakistan’s most prestigious marketing effectiveness award programme, joined the global Effie network to become Effie Awards Pakistan.
We are here at the first ever @effiepakistan awards happening now.
All of the industry’s tycoons are here under one roof gathered for the big day. #effiepakistan #effieawards #effie #pas pic.twitter.com/YYX3qDXBa2— Brandsynario (@brandsynario) May 4, 2019
The winners were awarded a Gold, Silver and Bronze trophy.
A special recognition award, the Grand Effie Award was also awarded to the most effective campaign of the year.
The Effie Pakistan finalists and winners also received credit in the Global Effie Index, which identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from all Effie competitions worldwide.
It is to be noted that the Effie Index is the most comprehensive global ranking of marketing effectiveness.
Uniting Pakistan’s Marketing & Media Fraternity
Effie Awards Pakistan 2019 witnessed more than 600 people gracing the gala night.
Spotted at the event were Industry stalwarts like Asif Aziz, Chairman, PAS and COO JAZZ, Dr. Zeelaf Munir, President and CEO, EBM, Shazia Syed, Chairperson, Unilever Pakistan, Sultana Siddiqui, Chairperson, HUM TV, Sarfaraz A. Rehman, Jury Chair, Ms. Amber Saigol, Chairperson, DAWN Media Group and Sarmad Ali, Group CEO, Marketing, Jang who also handed the trophies to the lucky winners.
Mr. Asif Aziz, Chairman PAS on the occasion stated:
“Bringing Effie awards to Pakistan is a proud moment, not only for PAS but for the entire industry as we all share its mission”
This year, the Effies featured:
- 14 regular categories
- 11 specialty categories
- 4 special awards
From these categories, the following number of accolades were awarded from over 200 entries to clients and agencies across various categories:
- 20 Bronze winners
- 15 Silver
- 10 Gold
The Grand Effie
The Grand Effie was awarded to UN Women campaign ‘The Bridal Women” developed by BBDO Pakistan.
And the most awaited award the GRAND EFFIE goes to The Bridal Uniform UN women ##bbdo #aliXeeshan #EFFIEAwards #effiepakistan pic.twitter.com/MU3kZZ10tp
— Brandsynario (@brandsynario) May 4, 2019
Agency Network of the Year & Marketers of the Year
“Ogilvy Pakistan” was awarded the Effie Pakistan 2019 Agency Network of the Year and “Unilever Pakistan” and “Coca-Cola Pakistan” were awarded the Effie Pakistan Marketers of the Year.
Effie Pakistan Agency Network of the Year goes to OGILVY #EFFIEAwards #effiepakistan #ogilvy pic.twitter.com/zeM1ixAoda
— Brandsynario (@brandsynario) May 4, 2019
Effie Pakistan Marketer of the Year award goes to #cocacola #EFFIEAwards #effiepakistan pic.twitter.com/9anDbUOG06
— Brandsynario (@brandsynario) May 4, 2019
It’s a tie for the Effie Pakistan Marketer of the year goes to #Unilever #EFFIEAwards #EffieAwards2019 #EffiePakistan pic.twitter.com/fyn9CHNm5j
— Brandsynario (@brandsynario) May 4, 2019
Lifetime Achievement Award
The most coveted PAS Lifetime Achievement Award was presented to Mr. Aftab Tapal, Chairman of the Board, Tapal Tea for his leadership and vision that has led to the creation of a major mainstream Pakistani brand that is a source of inspiration for up and coming entrepreneurs.
Lifetime Achievement Award at the first ever @EffieAwards @EffiePakistan happening now given to Aftab Tapal for @Tapalofficial. #effiepakistan #effieawards #effie #pas pic.twitter.com/qDEnlzDdz3
— Brandsynario (@brandsynario) May 4, 2019
Special recognition shields were also presented to Jang and DAWN Media group for their efforts in the field of marketing and advertising.
Mr. Qamar Abbas, Executive Director, PAS said that:
“2018-19 was all about making Pakistan visible internationally. Effie will not only help us further raise the standard of marketing communication in Pakistan but will give us an opportunity to showcase our outstanding work globally.”
Glimpses from the Red Carpet
The red carpet was hosted by Mr. Yawar Iqbal, Executive Creative Director, JWT/Grey, and Ms. Mahnoor Nadir.
Leo Twins created magic on the stage with a mesmerizing rendition and a hilarious comedic performance by the renowned Umar Rana left everyone laughing in their seats.
Sponsors & Partners
This year, National Foods hosted the Dinner and enthralled the guest with their mouthwatering delights. English Biscuit Manufacturers presented an award in a special category and also set-up an EBM Café. Unilever Pakistan and Jubilee Life participated as a category sponsor.
Active Media displayed a beautiful Active Lounge, and Candyland was the gift bag sponsor. Kantar Pakistan had also earlier sponsored the Effie Pakistan jury sessions.
The event was managed by H&S Connect and choreographed by The Woot. Jang Media Group was the Print Media Partner, Adcom Leo Burnett was the Digital/Creative Partner, MK Digital was Digital PR Partner, Bogo, Scentsation, and Espresso were generous gift partners.
MindMap was the digital partner, Brandsynario was the online publication partner, FM 91 was the radio partner, and Junoon was the Online Streaming Partner.
Great event Effie Awards takes place for the first time in Pakistan and we are proud to be a part of it #EFFIEAwards #effiepakistan pic.twitter.com/vZzxT6NoD7
— Brandsynario (@brandsynario) May 4, 2019
Winners of the Night
Check out the complete winners’ list of Effie Awards Pakistan 2019
Category: Branded Content
Category: Automotive
Category: Apps & Software
Category: Positive Change Social Good- Brands (Products)
Category: Positive Change Social Good- Brands (Services)
Category: Positive Change Social Good- Non Profit
Category: Health- Services
Category: Passion for Pakistan
Category: Seasonal Marketing
Category: Culinary
Category: Personal Care
Category: Sustained Success- Products
Category: Sustained Success- Services
Category: Restaurants
Category: Tropical Marketing
Category: New Product & Services
Category: Beverages Cold
Category: David Vs.Goliath
Category: Corporate Reputation
Category: Finance
Category: Snacks & Desserts
Category: Household Supplies & Services
Category: Home Furnishings & Appliances
Category: Internet & Telecom
Category: Agency of the Year
Category: Marketer of the Year
Category: Effie Grand Prix
Category: Lifetime Achievement Award
Congratulations to all the winners’.
