The coronavirus pandemic has engulfed the world. In these testing times, it has become difficult for brands to advertise and run campaigns effectively. Brands have had to strategize and plan accordingly, as brand managers and agencies were not prepared for such a daunting situation.
The marketers that would shine during this time would be the ones that handle the coronavirus according to their brand’s image in a sensitive yet timely manner.
We’ve rounded up a few major brands that have nailed their COVID-19 campaigns and have won hearts all across the world!
1. Nike – Play for the World
Nike has been offering free podcasts related to fitness training indoors for consumers worldwide. To promote their content, Nike released its COVID-19 campaign, ‘Play for the world’ that revolves around its various athlete endorsers and shows how they are keeping in form indoors during the pandemic. The campaign encourages people to play for the world as this is the only chance one will get.
2. Burger King – Stay Home of the Whopper
Staying home makes you a hero; this witty ad encourages people to stay at home during the pandemic, calling the people who remain at home heroes!
3. Ford
Ford’s ‘Built for Right Now’ TVC reminds consumers of Ford that they’ve been around for well over 100 years, which means they’ve witnessed the world’s real ups and downs. They mention Ford vehicles are not only built to help, but they’re made to help right here, right now.
4. Budweiser – One Team
Budweiser regularly spends quite a considerable marketing budget around the sports season. However, it is reallocating these funds to help the frontline workers, and remind consumers everywhere that there is no room for division in times of crisis.
5. DoubleTree by Hilton
If you’ve ever stayed at a DoubleTree, you’d know how amazing their signature cookies are! For years, people have tried to replicate these. During quarantine, DoubleTree decided to upload a video with the secret recipe to connect with its clients.
6. Vodafone Italy
Vodafone Italy reminds its customers that communication is more critical than ever before. Through this beautiful ad, they have shown their platform to show the ways consumers can rely on the brand for communication. They’ve demonstrated how family and friends can cook together, learn, workout, share stories, connections, music, and more all virtually.
7. Dove – Courage is Beautiful
Known for its beautiful heart touching videos, Dove is back with a strong message through its latest campaign during COVID-19, ‘courage is beautiful,’ which features various frontline workers bare-faced, bearing scars from wearing masks for a long time. Dove salutes these frontlines for all they are enduring during this public health crisis.
What did you think of these COVID-19 campaigns? Let us know in the comments below.
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