Pak Suzuki Motor Company (PSMC) proudly announced the official launch of the Suzuki Fronx. With this launch, Suzuki introduces a new vehicle category, the XUV in Pakistan. The Fronx is positioned as a modern, stylish, and practical offering that represents a major step in Suzuki’s journey to redefine modern mobility. The launch reflects Suzuki’s commitment to innovation, quality, and evolving customer needs.
Mr. Masafumi Harano, Managing Officer & Executive General Manager, Automobile Marketing – Asia, Latin America, and Oceania, highlighted Suzuki’s global strength in compact, efficient, and high-quality vehicles.
He emphasised the philosophy of “Sho Sho Kei Tan Bi”—Smaller, Lighter, Fewer, Shorter—Neat and Beautiful. He noted that compact and efficient mobility is the smart choice in today’s world.
Mr. Hiroshi Kawamura, Managing Director of Pak Suzuki Motor Company, spoke about Suzuki’s legacy of enabling mobility in Pakistan. He shared the company’s vision to deliver reliable, affordable, and evolving mobility solutions aligned with changing lifestyles.
He highlighted Fronx as a strategic step toward a more aspirational and modern product lineup. He reaffirmed Suzuki’s commitment to customers through its new slogan, “By Your Side.”
Mr. Takashi Yokoyama, Chief Engineer of Fronx, explained the design philosophy behind the
vehicle. He shared that Fronx was created to deliver joy, style, and ease of driving in a compact form. Inspired by a thoroughbred horse, its design reflects strength, grace, and beauty with a bold coupe silhouette. Positioned as an XUV in Pakistan, it blends urban sophistication with a strong road presence.
Mr. Aamir Shaffi, Executive Officer Marketing and Sales, described Fronx as a strategic entry into the new category. Designed for modern, style-driven customers, it offers bold design and aspirational appeal. He highlighted that the vehicle is thoughtfully positioned to address a clear gap in the market, delivering a compelling blend of style, performance, and value for customers ready to upgrade.
Aligned with the rising global SUV trend, it presents an upgrade option for premium hatchback and sedan users to step into the global trend, empowering them to elevate their lifestyle while seamlessly continuing their mobility journey. He also announced the starting price of Suzuki Fronx at PKR 5,999,999.
The Suzuki Fronx comes equipped with high practicality features that elevates consumer’s
everyday driving into a refined experience, including parking sensors, rear camera, push start, cruise control, and intuitive steering controls. It offers a 9-inch infotainment system with Apple CarPlay, Android Auto, and voice command functionality. Safety features include six airbags, ABS with ESP, and Hill Hold Control on the HEARTECT platform. Powered by a 1.5L K-Series engine with a 6-speed Transmission.
It is available in 3 variants:
1. GL (5MT).
2. GL (4AT).
3. GLX (6AT)
Available in price:
GL MT PKR: 5,999,999
GL AT PKR: 6,099,999
GLX GAT (Mono-tone) PKR 6,299,999
GLX GAT (Two-tone) PKR 6,374,999
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