#DhakDhakGoal: Peek Freans Chocolicious Makes Pakistan Beat to One Anthem!
Jonathan Lister said, “Speak to your audience in their language about what’s in their heart.”
In the recent few years, Pakistani brands have recognized the...
Walmart, Microsoft Team Up to Take on Amazon
Walmart said Tuesday it was entering into a strategic partnership with Microsoft on "digital transformation" for the onetime retail industry leader.
The move is aimed...
Swatch Makes up for Lost Time with Record Sales
Swatch, the world's top watchmaker, on Wednesday announced an all-time record in half-year sales, saying it has millennials to thank for bringing wristwatches back.
Swatch...
J&J Ordered to Pay $4.69 Billion as Damages in Talc Cancer Case
US pharmaceutical giant Johnson & Johnson was Thursday ordered to pay out $4.69 billion in damages in a lawsuit representing 22 women and their...
The New Shell V-Power Fuel is the Ultimate Choice for Your Car Engine!
Just as food is essential for the nourishment of a human body, vehicles also require a source of energy to keep them up and...
Starbucks to Ban Plastic Straws Worldwide by 2020
Starbucks has announced plans to phase out plastic straws by 2020 in stores around the world and replace them with an innovative lid design...
H&M is the Web’s Most Popular Fashion Brand
The Swedish clothing giant, H&M, tops the list of the world's most popular fashion brands, according to internet search data compiled by SEMrush. On average,...
LUX #FansOfEachOther Campaign ft. Mahira, Maya & Reema is Our New Favorite!
Lux has always managed to conquer the hearts and minds of consumers, with its luxurious adverts and magnificent endorsements of superstars.
In its latest campaign...
Selena Gomez Stars in Dreamy New Coach Campaign
The singer and actress has reprised her role as ambassador for the US luxury heritage brand, starring in its new Fall/Winter 2018 campaign, alongside...
‘I Am Eighteen’ Pakistan’s Biggest Celebrity-Studded Real Estate Campaign
An exciting new player has recently entered the cluttered Pakistan Real Estate market. Unlike the existing names, this brand really knows how to differentiate...
H&M Profits Pulled Down by Stock Mishaps, Declining Prices
Swedish ready-to-wear giant Hennes and Mauritz (H&M) on Thursday said profits fell in the second quarter as too much stock, triggered by logistics problems,...
Nutritional Value: Loose Milk & Packaged Milk
Did you know that in 2017 approximately 54.3% of individuals around the world consumed packaged as compared to loose milk? However, only 9% of...
Another Condom Ad in Pakistan Takes Social Media by Storm
Josh, a contraceptive brand has previously rolled out a series of commercials in Pakistan featuring Mathira to address the need to use contraceptives.
This time...
Toys ‘R’ Us Australia Stores to Close After Failing to Sell
Australian stores of US chain Toys 'R' Us will shut down after administrators said Wednesday they were unable to find a buyer, the latest...
This NESTLÉ FRUITA VITALS’ Digital Video is a Powerful Reminder to Express Love to...
The bond between siblings is special. The love between them is like a bitter-sweet symphony that glues the family together in a tight-knit relationship.
Not...
Guess Co-Founder Quits after Physical Assault Probe
Paul Marciano, co-founder of the Guess fashion brand, resigned Tuesday in the wake of an investigation into sexual assault claims.
Marciano "exercised poor judgment in...
Supreme Court of Pakistan Orders Demolishing of Wall Branding!
Supreme Court of Pakistan has ordered the demolition of walls built and used for the purpose of advertisements. This decision was taken after an...
Sar Sabz’s Latest TVC Reveals the Tale of a Female Farmer in a Man’s...
We often hear about the hard-working men who put their efforts into the fields to produce the best crops all year round.
However, what many...
What Clients Should Do To Get Better Results From Their Agencies!
When Marc Pritchard says something, the communications industry raises its collective ears….or should. Usually, whatever the marketing boss at Procter & Gamble – the...
Ramadan Transmission 2018: Ratings of 2nd Week Revealed! [Exclusive]
The holy month of Ramadan is nearing its end. However, television channels and their battle of ratings is aggressive than ever before.
Since the past...