Slice Orange OOH Campaign in Karachi, Pakistan
Slice was launched with its Mango variant, now comes up with new exciting orange flavor. Deliciously sweet taste and warm irresistible aroma of Slice...
The Economist – Light Bulb OOH
This simple yet ingenious design comes from UK-based creative advertising and brand management agency Abbott Mead Vickers BBDO. The 'less is more' idea features a...
‘The Declaration of Love’ by Schwarzkopf Makes You Fall in Love Again
By Zulfiqar Ali Sajwani
When you think about hair color, it is highly unlikely that you would think about romance and compassion. However beware, for...
Elections to give a boost to Advertising in India
By Hassan Wasti
As the 15th Lok Sabha prepares to leave office on 16th May 2014, political parties in India can be seen gearing up...
Coca Cola’s New Brand – Finley
Paris: Coca Cola about to launch a new soft drink named as “Finley” based upon adult’s tastes, that too this April in France.
Finley’s launch...
Nokia Brings Lumia 1520, 1320 and First Travel Show in Pakistan
After much anticipation, Nokia Pakistan announced the launch of Nokia Lumia 1520 and Lumia 1320, two of Nokia’s 6’ inch large display flagship smartphones.
The...
Mobilink Allows Customer to Purchase Pepsi through Vending Machine
Pepsi and Mobilink enter into a heavy collaboration to introduce for the fisrt time in Pakistan, a one-of-its kind vending machine that operates via...
Kareena Kapoor Endorses Wall’s Magnum in India
Bollywood actress Kareena Kapoor has been signed as the brand ambassador of Magnum Ice-Cream, in India.
The 33 years old actress was busy devouring her...
Levi’s® to Showcase Classic Jeans Collection at FPW
One of the prominent Global Brand Levi’s® is all set to showcase their Commuter™, COOLMAX® and ICONS Collection in Fashion Pakistan week 6.
Levi’s signature...
A Newspaper that Smells of J&J’s Baby Powder
Johnson & Johnson, the brand synonymous with child care took a bold step by publishing newspapers that smell of baby powder.
Johnson & Johnson India,...
#Unapologetic Barbie on Sports’ Illustrated Cover
Sports Illustrated Exclusive 50th anniversary issue will feature the curves of a rather unusual lady, which in no way imply that she is less...
Sana Safinaz Announce Faryal Makhdoom as Oversees Brand Ambassador
By Nida Mokhtar
Pakistan’s renowned brands Sana Safinaz has announced Faryal Makhdoon as their overseas brand ambassador.
The designer duo posted a picture of Faryal, Internationally...
Nokia Brings India’s largest College Festival – IndiaFest 2014
Continuing the legacy of successfully hosting IndiaFest for straight three years, Channel V in collaboration with Nokia, brings the fourth season of the largest...
Head & Shoulder’s #FlakeDate is a Blind Date Full of Dandruff
By Zoya Anwer
Planning to go on a date this V-Day with dandruff? Think again.
The famous P&G shampoo brand, Head and Shoulder’s recently launched a...
Beverage consumption in Pakistan
By Sanober Ali
The beverage industry in Pakistan has emerged as a progressive sector over the years. As per the latest report by AAJ TV,...
Fast Food consumption in Pakistan
By Sanober Ali
Food which is prepared and served within a short span of time is referred to as Fast Food. The fast food industry...
Facebook Addiction: Top Three Most Popular Industries
By Hassan Wasti
There is no getting around the fact that social media has transformed the way we communicate. Consumers today are addicted to being...
True Blood: A Social Media Success
By Hassan Wasti
Not so very long ago television producers and film-makers were thrilled if their show, program or film ever became a topic of...
Digital Entrepreneurship in Pakistan – a success
By Furqan Khan
Nowadays, everything seems gloomy in Pakistan, however, its digital landscape is accelerating at a good pace. The outlook for local entrepreneurs and...
Social Media: What Should Our Marketers Expect?
By Farhan Chawla
We live in a overly digital world, from the moment we wake up to the time we sleep, we are being bombarded...