Coca Cola launches Fifa World Cup Marketing Campaign
By Zulfiqar Ali Sajwani
FIFA World Cup 2014 is just round the corner, and so is the release of the cooked up campaigns for this...
TV and Print Ad Investment by Banking sector
By Sanober Ali
INTRODUCTION
The emotional connection built through advertising is long known and has become an accepted norm now. The financial industry might be viewed...
President P@SHA Talks About Entrepreneurship in Pakistan
Jehan Ara is the President of P@SHA (Pakistan Software Houses Association for IT & ITES). She is the mind behind the P@SHA brand. She...
LOreal Paris Introduces Wild Ombre – A New Colour Range
For the very first time in Pakistan, L’Oréal Paris introduces its dip-dye hair color kits, Wild Ombré.
The Ombré hair look includes dual hair color...
Nawazuddin Siddiqui Signs his First Endorsement Deal
Nawazuddin Siddiqui, the critically acclaimed star has finally entered the commercial brand wars by signing his first ever brand endorsement deal.
The mobile brand that...
Mithoon Chakrobarty Re-invents His Dancing Moves for Domain Site “GoDaddy”
A Movie star, Disco Dancer, Rapper, Politician and not to forget, multiple National Award Winner, “Mithun ‘Dada’ Chakraborty” filmed a groovy TVC for the...
Amitabh Bachchan Spreading Superstitions in Complan’s Ad?
Amitabh Bachchan might just face legal action against him on his controversial ad for Complan, in which the actor can be seen promoting Superstition...
Ayushmann the Next Big Endorser for Pizza Hut?
Ayushmann Khurrana, the versatile actor who starred in a controversial Indian movie is now all set to be the new brand ambassador for Pizza Hut...
Shahid Afridi Turns Into a Loyal Qmobile Endorser
Pakistani cricket sensation and the current national hero of Pakistan, Shahid Khan Afridi is the new brand ambassador for QMobile.
Afridi has previously endorsed Haier's...
TV AD Spend from Jan-Dec 2013 in Pakistan
This Infographic shows that TV Ad spend in 2013 (January-December) is around PKR.30 Billion. The Infographic is further divided into Top 20 categories, Top...
Celebrity Endorsements – Do They Actually Work?
By Sanober Ali
Introduction
Celebrities are known for their charisma, allure and the capacity they have to attract attention. More than often, these distinctive characteristics of...
Katrina Turns Into an Exotic Desi Bride for Slice Latest Campaign
Katrina Kaif has taken on the role of a gorgeous young bride in the latest Slice Juice commercial where she's shown holding her Swayamwar – an...
iPad Air Markets on Tragic Malaysian Airline MH370?
Well, that was awkward!
A rather unfortunate event occurred when The New York Times published an AD by iPad Air right above the definitive news...
Samsung to Unveil Galaxy S5 in India on March 27
Samsung has officially announced the launch date of its flagship smartphone “Galaxy S5” for the Indian market as March 27, 2014.
Apparently, the Korean manufacturers...
Ranveer Singh to Endorse a Condom Brand, Supports ‘Safe-Sex’ in India
The current heartthrob of B-town, Ranveer Singh is all set to break the norms and endorse a condom brand in India.
According to Time of...
Spike S-512 Windowless Jet – Flight like a Bird
Have you ever thought how it would feel to stare at the sky above, to look around the cloud and see birds flying with...
Cadbury Fruit & Nut
Cadbury Dairy Milk promotes it new Raisins and Almond bar , via a billboard placed at the FTC bridge
BRAND: Cadbury
AGENCY: -- Not Available --
CAMPAIGN...
Ariel’s ‘one wash’ campaign
Ariel promotes its power of cleaning via the campaign " Ariel ek dhulai mein mushkil daag behter nikale" campaign.
BRAND: Ariel
AGENCY: -- Not Available --
CAMPAIGN...
Djuice’s Election Campaign
Djuice triggers Election Fever by its" Angootha Chalao" campaign.
BRAND: Telenor
AGENCY: -- Not Available --
CAMPAIGN TYPE: OOH Campaign
CATEGORY: Business
Movenpick Karachi’s GM Interview – Mr. Mirza Mansoor Ahmed
Mirza Mansoor Ahmed, a seasoned veteran with 26 years of experience in the hotel industry of Pakistan has recently taken upon the challenge of...