Brands War: Sprite V/S 7 UP
Two brands enter; one leads while the other follows.
This is what happens when two titans clash in the advertising world. While one emerges as...
Daraz.pk Organizes First Bloggers Meet-up at Head Office, Karachi
As the need for convenience shopping gains momentum in Pakistan, online shopping platforms are becoming increasing popular. Incorporated in 2012, and founded by Rocket...
Domino’s Pizza Launches third TVC featuring Khalid Malik
Domino’s Pizza Pakistan has launched a third TVC following the same positioning, and theme as its last two advertisements.
Domino’s Pizza is a U.S. based...
Mercedes-Benz Radar Based Technology Campaign
Mercedes Benz – Radar Technology campaign has won a Gold Lion at this year’s Cannes Advertising Festival and also won a first place at...
Shahid Afridi Features in Meiji Big Ad Campaign ‘Soch Bari Manzil Bari’
Meiji Big has launched a new campaign ‘Soch Bari Manzil Bari’ endorsing our very own Pakistani cricketer Shahid Afridi in order to capture a...
Pakistan’s First Animated Movie 3-Bahadur Gets Sponsored by EBM
Pakistan’s first ever animated movie ‘3-Bahadur’ is being sponsored by English Biscuit Manufacturers Limited (EBM).
EBM is Pakistan’s leading biscuit manufacturer with biscuits like Peak...
Facebook’s Most Discussed Topics in 2014
Since the advent of social media, it is not just pictures, posts and personal details with which we interact with each other, a lot...
Huawei Ascend Mate 7 with Finger Print Technology – Make it Possible
Huawei brings the best of two worlds and the most anticipated handset ever. Its specification comprises of 6 inch HD 1080p captivating touch screen...
Dunya News To Begin Broadcasting in UK
Dunya News, one of the leading news channels in Pakistan, is all set to be broadcast in U.K. very soon, as announced by Alliance...
Puma names Rihanna as Global Ambassador for New Campaign
Puma, the German sportswear and lifestyle brand surprised everyone by announcing the pop star, Rihanna, as not only its global brand ambassador but as...
Tapal Tezdum Ad Campaign – Silver Foil Packaging
Tapal Tezdum, being the youngest and the most action oriented brand amongst the top selling tea brands of Pakistan has introduced striking and economical...
Gluco Biscuits – Inspiring the Youth with the Smartest Kids in Pakistan
The four smartest and the strongest kids of Pakistan - Usman Nadeem (professional cricketer), Zaid Omar (all round football star), Hasham Hadi (a scrabble...
Grieving for #PeshawarAttack – Coca-Cola & Telenor Halt TV Ad Campaigns
While mourning the loss of 144 lives in Peshawar Attack, the advertisers in Pakistan faced a major ethical dilemma to halt their joyous jingles...
Hamza Ali Abbasi & Mehwish Hayat Turn Love Birds for Tulsi Latest TVC
By Pashmina Zullfiqaar Ali
After a long break, Tulsi – Paan Masala, a product of Shalimar has launched its latest TV commercial starring Hamza Abbasi...
Mehwish Hayat’s Disprin ‘Sir Dard’ TV Ad
By Pashmina Zulfiqaar Ali
After Shaista Wahidi, it’s time for Mehwish Hayat to promote Disprin Soluble Aspirin. Disprin is best known for quick and effective...
Mahira Khan to Romance SRK in Raees
The leading diva of Pakistan’s TV industry, Mahira Khan has finally given her nod to Bollywood as her debut role starring opposite Shah Rukh...
IKEA Replaces Cinema Seats with Comfortable Beds for Latest Marketing Stunt
If your idea of a perfect Saturday family movie night in the winters is watching a good film while you are comfortably settled in...
Mera Sultan’s Meryem Uzerli Gets Covered By Ink Magazine
The star of the series ‘Mera Sultan’ Meryem Uzerli has for the very first time graced a Pakistani magazine to do her interview.
Ink magazine...
Mini Connected ‘Vinyl’ Campaign
Executed creatively, this campaign say 'While Others Play Playlist The Mini is its Own Sound Track'. The campaign is conceptualized by an advertising School...
5 Hilarious Yet Honest Marketing Lessons Taught by Meera
The Pakistani film industry may not have given us a lot of masterpieces, but it has managed to produce a few unique actors that...