Most Popular Pakistani Brands on Social Media
Before social media took the world by storm, different firms used the medium of print and television to advertise their products. The birth of social...
Panama Sale: Brands Offering Massive Deals & Discounts
The Pakistanis today are very happy and we need not elaborate the reason behind this happiness. Dancing and singing, this “jashan manati awaam” is...
Shan Foods & Jeremy McLellan to Work Together?
Shaan Food's 'Khana With Parosi' TVC was one ingenious marketing campaign that created a buzz all over Pakistan. Some loved the idea of celebrating...
Jazz Celebrates the Spirit of Togetherness Through its CSR Activities
In line with its commitment of sharing blessings with the under privileged, Jazz, Pakistan’s number one Telco, continues the tradition of stepping ahead in...
Careem’s Pizza Hut Discount: The Truth Behind the Fiasco!
Last week, Careem had created a storm by rolling out an out-of-the-box campaign called 'The Rishta Aunty'. Some loved the idea and lauded the...
Lux Perfumed Collection TVC: Three Beauties, One Choice!
The premier skin care brand, Lux has rolled out its latest TVC for its new Lux Perfumed Soap Collection featuring the beautiful brand ambassador...
HMD Global CEO Resigns After Nokia Revival!
HMD Global announced that through mutual agreement between Chief Executive Officer, Arto Nummela, and the HMD Global Board of Directors, Arto Nummela left HMD...
Careem’s ‘Rishta Aunty Ride’ Campaign Starts a Brand War!
Careem Pakistan has recently opted for a unique style of marketing. Their 'Rishta Aunty Ride' became the talk of the town yesterday! Some were...
Careem Takes a Dig at Uber & Its Savage!
The ride-hailing service industry is fairly new in the Pakistani market and the competition between the two main brands, Careem and Uber is getting...
LHC Lifts Ban on Indian Dramas and Pakistanis are Unhappy!
After years of watching 'Parvati' and 'Tulsi' marrying the same person repeatedly after every few years, the ordeal came to an end when the...
ARY Digital Defies PEMRA’s Order!
The Pakistan Electronic Media Regulatory Authority has struck again, this time the channel that has found itself in trouble with the media watchdog is...
Advertising Iconoclast, Adil Mirza of The D’Hamidi Partnership, Lives On
Adil K. Mirza, Founding Partner, Chief Operating Officer and the unstoppable creative force spearheading the rise and rise of The D’Hamidi Partnership died on...
SoundCloud to Close Down Just a Hoax!
Update: SoundCloud has confirmed via Twitter that the platform is not shutting down. They have received a budget cut, and intend on providing their services...
Lux TVC ft. Mahira Khan, Mawra Hocane & Maya Ali: Social Media Reacts!
Back in April 2017, Lux unveiled two divas as the new face of the brand. The bubbly Mawra Hocane and the sweetheart Maya Ali...
Social ‘Video’ Marketing: All You Need to Know!
Social media marketing is an ever changing landscape and the fastest medium is 'Video'. It is 'the' medium for social in 2017, from Snapchat,...
10 Things All Media Science Students in Pakistan Will Relate to!
Being a media science student is a really tough job, and not everyone has the guts to pursue this field!
You have to be uber...
PEMRA Bans Igloo Pakistan’s Latest TVC: Here’s Why!
Igloo Pakistan surely did not see this coming! Just last week the brand rolled out its new TVC after ages and is now in...
10 Mahira Khan TVC’s That Prove She’s The Most Wanted Brand Ambassador
Marketers are always on the lookout to get the best face as their brand ambassador. To find the right celebrity to endorse their brand,...
Fawad Khan Creates Frenzy In India: Here’s Why!
Pakistani heartthrob Fawad Khan is making waves with his latest TVC for online property selling website, Zameen.com. The emotional commercial is all that you...
Jazz Awarded 4G Spectrum for USD 295 Million!
Jazz, Pakistan’s number one digital company, has been awarded the 4G spectrum by Pakistan Telecommunication Authority (PTA).
The company has paid 100% as the base...