Social Media

Social Media: What Should Our Marketers Expect?

By Farhan Chawla We live in a overly digital world, from the moment we wake up to the time we sleep, we are being bombarded...
Rewinding 2013

Rewinding 2013: Facebook reveals the year’s top trends

What does Neslson Mandela, the Royal baby and Pope Francis have in common? Well all three, according to Facebook, are amongst the most discussed...
Peek in the Digital Life

A Peek in the Digital Life of Pakistani Online Consumer

Google Pakistan recently conducted an extensive survey on Pakistani Consumer Market named, 'Google Pakistani Consumer Survey 2014'. The survey revealed some useful insights for the...
digital

The ‘digital’ India

By Zulfiqar Ali Sajwani India,  home to a population of more than 1.2 billion inhabitants, is appearing on the digital map as one of the...
Warid

Warid – The most Socially Devoted Brand

Recent survey carried out by socialbakers.com, ranked Warid at the top of the list for ‘Top Socially Devoted Brands’ of the country, followed by Advance Telecom...
digital growth

Effective Measure partners with Times Internet for accelerating their digital growth

By Ufaq Ashfaque AUG 5th, 2013 – Effective Measure (EM), the world’s leading digital media planning and audience profiling solution provider, has officially partnered with...
Brand backed

Brand backed music pumps up the digital volume in Southeast Asia

The digital streaming music market is driving content consumption across Southeast Asia and advertising based services are climbing the charts. Effective Measure’s latest poll of key...
China at a Digital Glance

China at a Digital Glance – Inforgraphics

The world’s most populated country – China has more than 1.35 billion people to its name, that’s more than 1/7th of the entire human...
Global Brands of Q4

Socialbaker’s Most ‘Socially Devoted’ Global Brands of Q4 2013

According to Social Bakers, Twitter is Now the Leading Platform for Inbound Customer Requests. Socialbakers, a worldwide leader in social media analytics, today announced the Socially Devoted...
Main Ho Shahid Afridi- Box Office Report

Main Ho Shahid Afridi- Box Office Report

Main ho Shahid Afridi (MHSA) is a 2013 Pakistani action-drama movie. This movie earned Rs.22 million equivalent to USD. $210,000 in it's first week...
Waar Box Office Report

WAAR- Box Office Report

Waar is a 2013 Urdu-English language Pakistani action thriller and drama film. This movie was shown in 39 cinemas all over Pakistan with gross...
Branchless Banking

Branchless Banking in Pakistan 2013 : An Overview

By Arif Ahmed Introduction :  Branchless banking is the delivery of financial services outside the boundaries of conventional banking via retail agents and information as communication...
Brand Loyalty

How to Measure Brand Loyalty? A Look Into Pakistani Consumer Insights

By Asad Kaleem Cultivating brand loyalty among consumers is the most challenging task. When a consumer starts using the brand, usually he/she is not loyal...