Spikes Asia, APAC’s most prestigious and sought-after award for
creativity and marketing effectiveness, has today announced the 2026 Awards are
open for submissions. This year sees a series of updates designed to reflect the region’s
rapidly evolving creative landscape and to celebrate work that drives business impact,
inclusivity, and innovation.
Following consultation with the industry, the Creative B2B Spikes Award has been
introduced to celebrate game-changing creativity and effectiveness in work for
products and services that are purchased by professionals on behalf of businesses. The
new Award will champion the region’s most innovative B2B work – an increasingly vital
segment across APAC – and celebrate the strategic role creativity plays in driving
business growth and building lasting brand connections.
Melanie Speet, Director, Spikes Asia commented: “The 2026 Awards mark an exciting
chapter for Spikes Asia. Our updates ensure we continue to reflect the changing shape
of creativity across APAC – from bold, diverse storytelling to ideas increasingly
powered by technology and innovation. Creativity in this region continues to set new
benchmarks globally, and Spikes Asia evolves in step with that progress to celebrate
the full spectrum of creative excellence emerging from APAC.”
In addition to the launch of the Creative B2B Spikes, the 2026 Awards introduce several
exciting updates elsewhere, including an update to the Design Spikes with a new
Transformative Design section to recognise design excellence that delivers measurable
impact through innovation. A new Cultural Engagement category has been introduced,
which spans across all Cultural & Context sections. This category celebrates work that
connects authentically with different communities – honouring smart, culturally aware
branded communications that makes the region unique. Glass: The Award for Change
has evolved to spotlight work that creates long-term impact and more inclusive
representation across a broader range of communities. And, to reflect the rise of the
creator economy, the Social & Creator Spikes Award has undergone a refresh to better
recognise and celebrate the growing role creators play in shaping brand messages.
Marian Brannelly, Global Director of Awards, LIONS, added: “Spikes Asia has always
been the benchmark for creative excellence in APAC, and these updates ensure it
remains at the forefront of our industry’s progress. We’ve seen incredible momentum
from the region’s B2B sector and when we look at the broader picture across our
existing Spikes, entries from APAC-based B2B brands have risen by 76% year on year.
By introducing the Creative B2B Spikes, we’re giving brands and agencies a dedicated
platform to have their work recognised, raise creative standards and recognise the
impact of this vital and fast-growing sector.”
Alongside the Awards opening for entries, Spikes Asia will also unveil a week packed
with learning and networking ahead of the Awards Ceremony next March – developing
the next generation of creative talent and celebrating the very best of APAC creativity.
Full details of the week’s activities will be revealed in the coming months.
Entries into Spikes Asia are being accepted until Thursday 29 January 2026. Further
information on the Awards can be found at www.spikes.asia.
Stay tuned to Brandsynario for the latest news and updates.
