From its inception in 2000, J. has grown to be one of the leading fashion brands in traditional Pakistani fashion wear.  For someone who was a style icon as the lead vocalist of one of Pakistan’s most popular rock bands Vital Signs, Junaid Jamshed talks about how the brand itself was conceived. Watch Junaid Jamshed … Continue reading Junaid Jamshed Talks About J. – The Evolution of Pakistan’s Leading Clothing Brand