Once again, Mark Zuckerburg seems to be inspired by Snapchat as this time around, Instagram is going to be experimenting with AR filters!
While addressing a large group of individuals at Facebook F8, Zuckerburg shared that Insta will be getting more updates very soon. These updates include new changes to the ‘Explore’ section, a bully filter for comments, alternatives to sharing Stories and the introduction of AR filters.
As of now, Facebook’s AR Studio is taking into consideration a custom AR filter which will be rolled out to Insta. the studio will also allow users to make their own filters and play around with their creativity, yet another option Snapchat also offers.
Instagrammers will be able to access these filters from ‘Stories’ and ‘try it on’ before adding the custom click to their profile. Instagram says a few influencers have new AR effects in progress, including Ariana Grande, Baby Ariel, Liza Koshy, Vogue, and BuzzFeed.
As of now these features are in test mode and will be dispatched soon via an update.
What do you think Insta will copy from Snapchat next?
Stay tuned to Brandsynario for more news and updates.
