Gym Armour, Pakistan’s leading activewear brand roped in Babar Azam, all-format Pakistan cricket team Captain and ICC’s no.1 ODI batsman as its brand Ambassador. Babar Azam is Pakistan’s top-order batsman and is currently known as one of the best in the world. In his career of seven years, Babar has scored twenty international centuries. He also holds a record of being the fastest batsman to score 2000 runs in T20 and 2nd fastest to score 2000 runs in ODI matches. In April 2021, Babar Azam achieved number one position in ICC’s ranking of best ODI batsman.
Gym Armour teased about an upcoming campaign Gym Armour X Babar Azam on their social media and have labelled it as a “collaboration fueled with passion”. The campaign includes a shoot film featuring Babar Azam and captures him giving his all to his game.
Honoring this new partnership Gym Armour is also designing exclusive gear for Babar Azam and releasing new Gym Armour X Babar Azam merchandise. On joining hands with Gym Armour, Captain Babar Azam said,
“I am really glad to join hands with Gym Armour. I am committed to a long-term partnership, and I am impressed by their goals and ambitions for the future. With the looks of it, I am certain that Gym Armour will be gaining more and more popularity with their honest approach to offer top-quality activewear. Gym Armour X Babar Azam will be exciting, you have my word!”
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For the Gym Armour X Babar Azam collab, a lot of credit is due for Saya Corporation, the iconic sports group which exclusively represents the global commercial rights of Babar Azam, to make it all easier and possible to happen through their amazingly cooperative and professional team. Talha Rehmani, Founder & CEO of Saya Corporation Global Sports Group, said,
“We are delighted to be a part of this exciting partnership. We hope that it will be a start of a new chapter in athlete’s sponsorship and merchandising trends in Pakistan. We found Gym Armour’s team of top professionals very motivated and ambitious to make this athlete partnership a real success.”
Along with Captain Babar Azam, Gym Armour has also collaborated with a few other players of the Pakistan Cricket Team including Shaheen Shah Afridi, Muhammad Hasnain, Hassan Ali etc.
Gym Armour was the first brand in Pakistan to introduce the global trend of new athleisure and follow the global fashion shift in sports and activewear, offering the best, most chic and dapper athleisure and activewear in Pakistan. Gym Armour was founded not more than and a year ago. The founder had a vision of introducing the new western trend of fashionable activewear in Pakistan and to design and manufacture most comfortable, elegant and trendy activewear in Pakistan so that the new trend is also affordable for the Pakistanis and they don’t have to spend a handsome amount on a single outfit if they wanted to buy a trending outfit from the foreign brands who let’s be honest in Pakistan, sell their those collections that have already gone out of style of season in the west.
Gym Armour is Pakistan’s most exclusive athleisure brand. It is using the most innovative and modern activewear technologies like sweat absorbance, flexibility, seamlessness, and ultra-comfort. Their outfits are sophisticated and elegant with subtle colour palettes. Gym Armour’s journey is very impressive, to be the new trend introducer in an already established market and one of the biggest industries of Pakistan and then to make a mark, cannot be taken lightly.