Karachi, [July 31, 2025] — Zindigi, powered by JS Bank, has signed a strategic Memorandum of Understanding (MoU) with Walls Pakistan to digitally enable the payment ecosystem for Walls Trikes across the country. The signing ceremony was held in Karachi and marks a significant step towards empowering small-scale vendors through financial inclusion.

This collaboration aims to digitize the payment solutions for Walls Trikes, enabling riders to seamlessly collect payments digitally against their daily sales. By leveraging Zindigi’s advanced QR payment system, this partnership will streamline transactions, boost operational efficiency, and bring greater transparency to the daily earnings of thousands of ice cream vendors across Pakistan.

Speaking on the occasion, Mr. Atif Ishaque, Chief Business Officer at Zindigi, said:

“At Zindigi, we are committed to driving financial empowerment by offering inclusive, tech-driven solutions. This partnership with Walls is a testament to our mission of enabling digital payments even at the grassroots level. We believe this initiative will benefit the lives of thousands of trike vendors by reducing reliance on cash and introducing secure, real-time payment options.”

Mr. Kayhan, General Manager at Walls Pakistan, added:

“Our MSMs / Riders are at the heart of Walls’ mobile selling channel. This partnership with Zindigi allows us to take a major leap forward in empowering them with digital tools, ensuring convenience, safety, and greater financial literacy. Together, we are creating an ecosystem that supports sustainable livelihoods and future-ready commerce.”

This collaboration reflects the shared vision of both organizations to accelerate digital transformation in Pakistan and create a cashless, inclusive economy. The initiative stands as another milestone in Zindigi’s mission to redefine how Pakistan pays, earns, and lives.