TikTok has partnered with the National Disaster Management Authority (NDMA) to offer verified flood updates in Pakistan. This step aims to support users during monsoon floods and fight misinformation. The new feature was announced on Tuesday as part of TikTok’s emergency response campaign.
When users now search for flood-related content, TikTok displays a banner. This banner tells users to check facts from official sources. NDMA and other trusted outlets are also shown in the results. The aim is to reduce panic caused by wrong information during disasters.
The banner links to TikTok’s in-app Safety Centre. It also connects to the Tragic Event Support guide. This section gives safety and mental health tips to help during disasters. The platform said, “Our priority is to ensure that users in Pakistan have access to credible and timely information, particularly during emergencies.”
TikTok added, “The new search guide reinforces our commitment to safety, well-being, and responsible content sharing.” The company stressed the need for clear updates in times of crisis. It hopes users will stay safe and informed during monsoon rains.
Each year, heavy rain damages many areas in Pakistan. Fast updates can help people protect themselves. The guide is part of TikTok’s bigger plan to help during emergencies. It shows how tech can help public safety when used the right way.
The platform believes that working with groups like NDMA improves trust. This campaign shows that social media can help during disasters. It also shows TikTok wants to do more than share videos.
The new banner tells people to verify what they see. It shows the platform’s effort to stop rumours and promote safety. TikTok wants users to think before sharing content.
By showing trusted news and giving safety tips, TikTok hopes to build a safer space. It urges users to act responsibly. This campaign may guide other platforms, too.
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