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Google launched “AIโฏMode” on Mayโฏ20,โฏ2025. It brings AI chat features right into search, and expands on its popular AI Overviews powered by Gemini. This will make research more powerful and conversational.
What Happens in AI Mode
When you turn on AI Mode, the search bar becomes a chat. You type, speak, or snap a picture, and the AI compiles those inputs into a single response. It can reason in multiple steps and deliver context-rich links.
Under the hood is Geminiโฏ2.5. It processes image, voice, and text in one go. It understands deeper than before and puts math, code, images, and more into its responses.
Smarter Shopping and Personal Touch
Later this year, AI Mode will be able to track prices, let you purchase using Google Pay, and even allow you to try on clothing virtually. It can even access your search history or Gmailโif you grant it permissionโto offer personalised recommendations.
Why This is Important
AIโฏMode revolutionises the game. It flips search from links to interactive responses. You can drill deeper with followโups and cover sophisticated topics in one session.
Publishers experienced decreased traffic since AI Overviews began. Some websites lost up to 40% of clicks. Google maintains that AI Overviews increase diversity and bring value, not strip it away.
Competition and Challenges
Google faces rivals like OpenAIโs ChatGPT and Perplexity. Its market share dipped below 90% in late 2024. With AI Mode, Google aims to secure its lead in search, but egulators are watching closely.
AI answers can still be wrong at times. Google warns users to verify critical facts. Experts worry about reduced traffic to original content and antiโcompetitive behaviour.
Is This the Future of Search
AI Mode begins in American laboratories and later strikes broader applications. Google intends to incorporate images, real-time information, charts, and sports scores, all in conversation. It could even automate the process of buying tickets or filling out forms with its Mariner agent.
AI Mode is a major change. It introduces chatโlike, multimodal search to everyday life. You can pose more nuanced questions and receive more nuanced answers. It integrates AI intelligence with credible web links.
Truth be told, Google’s AI mode may transform the way we search permanently.
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