 sector to recognize their contributions.){kind=link}
ACCA (the Association of Chartered Certified Accountants) hosted an exclusive SSO Industry Leaders Appreciation and Engagement Dinner at Movenpick Hotel, Karachi, as part of the official visit of Helen Brand, Chief Executive of ACCA, to Pakistan. The event brought together key stakeholders from the shared services and outsourcing (SSO) sector to recognize their contributions and explore Pakistan’s growing role as a global outsourcing destination.
Helen Brand’s presence reinforced ACCA’s commitment to supporting Pakistan’s economic advancement by empowering finance and business services professionals to lead in innovation, digital transformation, and global service delivery.
The evening welcomed leading industry figures from GSK, A F Ferguson & Co, Yousaf Adil, BDO Pakistan, The BPO and other prominent organisations along with senior ACCA management team Helen Brand, Assad Hameed Khan, Taimur Beiram Khan and Ali Shan ul Haque for an engaging roundtable discussion on positioning Pakistan as a high-value, future-ready outsourcing hub.
The event commenced with a networking session, followed by a welcome address from Taimur Beiram Khan, who highlighted the potential of the SSO sector to drive economic growth and job creation. Assad H. Khan then outlined Pakistan’s strategic advantages—its skilled talent pool, competitive cost base, and growing digital infrastructure—making it an increasingly attractive destination for global outsourcing.
The roundtable served as a platform for exchanging insights on strengthening Pakistan’s competitiveness, fostering innovation, and building stronger industry partnerships. Attendees discussed emerging trends, opportunities, and key challenges that the sector must address to scale effectively.
The evening concluded with remarks from Helen Brand OBE, Chief Executive ACCA, “Pakistan’s shared services and outsourcing sector holds immense promise, powered by its skilled professionals, entrepreneurial energy, and growing digital capabilities. At ACCA, we’re committed to supporting this momentum—by equipping talent with future-ready skills, championing global standards, and building meaningful industry collaboration. It is evident that business leaders here can shape Pakistan into a high-value, globally competitive hub for business services.”
The event reflected ACCA’s ongoing efforts to foster collaboration, recognize industry leadership, and amplify Pakistan’s visibility in the global SSO space.
Stay tuned to Brandsynario for latest news and updates