Tata Motors Rename ‘Zica’ Car As Zika Virus Spreads
India’s biggest carmaker Tata Motors said Tuesday it would rename its new Zica hatchback as global alarm grows over an outbreak of the identical-sounding Zika virus. Tata Motors has in recent weeks been heavily promoting the small Zica — whose name stands for “zippy car” — with a marketing campaign starring Barcelona footballer Lionel Messi. … Continue reading Tata Motors Rename ‘Zica’ Car As Zika Virus Spreads
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