Keeping the spirit of patriotism alive, Lays Pakistan launched a limited one-liner themed packaging for this year’s Independence Day. Little did the brand and its agency realize that the creative albeit not -well- thought out act of patriotism would soon be met with repercussions labeling it as “Idiotic”, “Raw Lays” and more. Conceptualized by BBDO … Continue reading Lays Independence Day Packaging: A Case of Marketing Gone Bad in Pakistan