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McCann Worldgroup launched an amazing ad campaign for one of its client ‘Zurich Insurance’ which says ‘Save the Snowman’. A very inspirational ad campaign giving away an amazing message of true love, if you truly love someone or something, you protect it in the best way. Zurich Insurance has found a way to save snowman so they can live forever. The ad opens with snowmen melting in a village. Zurich employees then show up in refrigerated trucks and take the snowmen to the top of a mountain in the Alps. The ad ends with the line, “When you truly love something, you protect it in the best way”.