The famous designer duo of Pakistan, Sana Hashwani and Safinaz Muneer of SanaSafinaz recently introduced singer Zoe Viccaji their new brand ambassador at the opening of their third retail retail outlet in the metropolitan at the Ocean Mall, Clifton last week.
Commenting on her association with the brand, Viccaji says that her personal style represents the brand’s collection, which she calls, “classy and elegant.” “I like to look elegant and classy when I go out. So, it is a good partnership.”
The store’s opening is part of a bigger expansion soon to be followed by the launch of the brand’s e- store and the inauguration of total 6 outlets in Islamabad and Lahore.
Arranged by Catalyst PR & Marketing, the event was a famous affair with celebrities like Tapu Javeri,Sana Hashwani,Safinaz Muneer, Frieha Altaf, Farah Leghari , Ainnie Jaffery and many more. Ayesha Omer and Zoe Viccaji. The model lineup included Fareena, Ekra, Mannal , Faiza Khan & Maria who wore beautiful outfits by SanaSafinaz.
The Ocean Mall outlet offers an array of the designer duo’s creations, including prêt wear, accessories, shoes, clutches, belts and scarves. Despite being a part of the fashion scene for nearly two decades, Hashwani feels “nervous as always” at the store launch.
Established in 1989 the fashion house has dominated the fashion industry in Pakistan due to its elegant style and graceful cuts.
Over the years the label has expanded from Haute Couture to include Bridal Trousseau, Pret, Diffusion and Lawn, enabling Sana Safinaz to fit into every woman’s life not just in Pakistan but in the global markets too.