According to the “State of Apps Pakistan 2022” Research Insights report by Data Darbar, Zindigi, powered by JS Bank, has successfully occupied a prominent position as one of Pakistan’s 5 topmost downloaded apps in the financial category as of February 5, 2023, in Islamabad, Pakistan. Pakistan is the fastest-growing app market among regional rivals thanks to its citizens’ 3.52 billion app downloads in the past year, a 35.4 percent increase over the year before.


The goal of Zindigi, a cutting-edge digital banking service, is to simplify life for its consumers. It is the first digital banking company to devotedly service the unmet demands of Gen Z and Millennials by offering distinctive financial experiences, thereby meeting the needs of the nation’s expanding youth bulge.

Zindigi, a startup that has been for less than a year, has become a market leader by offering everyday payment functionality coupled with novel real financial use cases, including mutual fund investments and in-app stock trading. Millions of users joined Zindigi and praised its unrivaled digital experience after the banking app delivered Pakistan’s first personalized digital experience.

By boosting a relatively stagnant market by 4% in only one year, Zindigi has been able to quickly transform the wealth management sector (Mutual funds & Stock trading) in Pakistan.

“We are happy to have achieved such huge success in such a short period of time,” stated Noman Azhar, Chief Officer of Zindigi. We are honored to have set industry trends and look forward to consistently developing and offering the best financial solutions to our clients.

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