YouTube is expanding the availability of its augmented reality (AR) beauty try-on feature.
Viewers will now be able to try-on lipsticks by tapping ads in the Masthead and TrueView Discovery ads for both iOS and Android.
The viewers will be able to enjoy this AR experience with brands like MAC and NARS.
Masthead ads appear on the top and are auto-playing videos that are visible on top as soon as you launch the application.
Whereas, TrueView Discovery ads show up at the top of search results and in the “Up next” section when you tap through to a video.
When the ads are tapped upon, the screen will split into two, on top the ad will be played whereas the beauty feature can be experimented with at the bottom.
It will look like this:
If you like a particular one, you can purchase it directly through YouTube without leaving the app.
Beauty and fashion are some of the most popular categories on the platform. According to YouTube, from 2014 to 2018, the number of fashion and beauty channels grew more than sixfold.
Just last year alone they generated billions of views. We have yet to see what other plans YouTube has for its categories and how it intends to use AR for them.
Stay tuned to Brandsynario for more news and updates.