On April 26, Google Product Manager Zach Lupei announcedthat YouTube videos viewed on smartphones and tablets will start with a six-second “bumper ad”. Described as “little haikus of video ads”, the new bumper ads of six seconds will not be skippable. Created specifically for smartphone and tablet users, the new ad format will not replace longer … Continue reading YouTube to Introduce 6-Second ‘Bumper Ads’